Overview

#Avengers4Alexander, also known as Dying Before April: My Endgame, is an online campaign to give a dying Marvel fan screening of the 2019 superhero film Avengers: Endgame before his death.

Background

On January 5th, 2019, Redditor ^[1] alexander_q posted on the /r/marvelstudios subreddit that he would likely die before the premiere of the fourth Avengers film and that he would like to see the film before that happens. He titled the thread "Dying Before April: My Endgame." in the post, he explained:

Liver cancer, mouth cancer, bone marrow failure. Will probably be dead before April. I've heard of people getting early screenings before.

How do I get in on this action?

I'm not a child or anyone with a, particularly tragic story. Just a normal guy. I'm 33, lost my sister three years ago to the same rare genetic disease it turns out I have too. I'll leave behind a devoted girlfriend and an adopted greyhound.

I thought I'd make it to April at least but my bone marrow is toast.

Developments

Online Reaction

Those who wish to help Alexander get the attention of Marvel Studios have begun posting pleas for the cause with the hashtag #Avengers4Alexander. Twitter":/memes/sites/twitter/ user @ManaByte tweeted,^[2] "Lets Help a Reddit User With Terminal Cancer See Avengers: Endgame Early!" The tweet received more than 2,300 retweets and 4,200 likes (shown below, left).

Throughout the day, others shared the post and the hashtag, hoping to bring attention to the cause (example below, center and right).

Marvel's Response

On January 5th, Alexander updated his post. He stated that he was awaiting word from Marvel on the screening.^[1] He wrote:

I've had a few messages from people assuring me that Disney/Marvel are going to reach out. Thank you all for all of your support. I'm hoping I get to say "we did it reddit!" soon.

Media Coverage

Several media outlets covered the campaign, including The Daily Dot, ^[3] ComicBook.com,^[4] Marvel Studios News^[5] and more.

Search Interest

External References