Billie Eilish Nozomi Merchandise Scandal

Billie Eilish Nozomi Merchandise Scandal

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Billie Eilish Nozomi Merchandise Scandal refers to singer-songwriter Billie Eilish's merchandise sold by the brand Siberia Hills briefly in August 2019. The Billie Eilish hoodie sold on the Siberia Hills site featured stolen anime fan art of Love Live! character Nozomi Tojo by Makoto Kurokawa. Following Twitter outrage, Siberia Hills issued an apology and the merchandise was discontinued.


On August 15th, Artist Makoto Kurokawa posted their fan art of Love Live! character Nozomi Tojo to Twitter[1] (shown below, left). The post gained over 14,700 likes and 4,100 retweets in a year. A year later, on August 8th, 2019, Twitter user @nestuur[2] posted screenshots of the Siberia Hills brand Billie Eilish Merch noting the similarity to Kurokawa's art and saying, "Billie Eilish is selling stolen Nozomi art in her merch what the fuck" (shown below, right). The tweet garnered over 58,800 likes and 25,000 retweets in four days.

@m_qurokawa 9:08 AM 15 Aug 2018 Nessie @nestuur Billie Eilish is selling stolen Nozomi art in her merch what the f--- This is peak 2019, in a bad way どリ! E (am qurokawa 東係希ちゃん Traducir Twget bill ria 2:58 PM - 8 Aug 2019

Notable Developments

On August 8th, 2019, Various Twitter users discussed the merchandise and the brand Siberian Hills. Twitter user @MkUltraVonRa[4] tweeted, "I would place the blame on Siberia Hills. The clothing company has other shirts for sale on their site with anime graphics (probably stolen as well)" and @weplar responded saying that "they are both to blame" (shown below, left). The tweet gained upward of 1,000 likes in four days. The next day, Siberia Hills posted an apology to their Instagram[3] account admitting their mistake and claiming that Billie Eilish was not involved in the decision to use stolen art (shown below, right). The post gained over 29,900 likes in three days. The merchandise has since been taken down from their site.

Rafael Garza @MkUltraVonRa Aug 8 I would place the blame on Siberia Hills. The clothing company has other shirts for sale on their site with anime graphics (probably stolen as well). Wepl @weplar Replying to @MkUltraVonRa @nestuur @sleepysoft They are both to blame. The company for the practice of using stolen art, but also Billie for putting her name, advertising AND supporting said company as well. Either she didnt research/care enough about the product to know that it was stolen art OR she condones said practice 5:14 PM 8 Aug 2019 SIBERIA STATEMEOT To the talented artist Mr. M_Qurokawa, apologize for we taking from your artwork for with Billie Eilish our merchandise collaboration Billie and her team were not aware that we used your art, they just believed in the product. We were the creative force behind this collaboration. To Billie, and her fans, we apologize for causing this issue. These items will not be released. To those who already purchased you will be refunded. Cause& Effect Siberia Hills

Various Examples

rekka @rekka236 i'm just looking at the billie eilish x siberia hills hoodie with the stolen art of nozomi and wondering what else of theirs is stolen too E siberia 6:45 PM Aug 8, 2019 Twitter Web Client Noire @NoiresDusk Replying to @billieeilish Also wanted to add that this "brand" Siberia Hills are bootleg merch creators who steal copywritten materials and sell them at exorbitant prices which is illegal under both US and Japanese copyright laws. Billie please dont support these kinds of practices. LUISAVIAROMA X Install Install the APP, discover offers and deals on trendy styles LUISAVIAROMA Siberta Hills 3:47 PM 8 Aug 2019 lex @thanowos since y'all Billie stans are gonna need a new thice vocalist to make your queen consider Nozomi Tojou, subject of the artwork on Billie's stolen merch and girl-loving GODDESS IC CP 11:34 PM Aug 8, 2019 Twitter for iPhone mitzi @CHIKARUBY billie eilish selling stolen sexualized nozomi art is SOOOO f----- 7:59 PM Aug 8, 2019 Twitter Web App nemui @nemukuteh billie eilish's new merch line was created by an art theft they deadass used some sexy nozomi tojo love live art in order to make billie eilish merch. what a shame 4:02 PM Aug 8, 2019 Twitter for iPhone Lee @nyaitsuu who is billie eilish and why is she piggybacking on the real star power of Nozomi Tojo 10:53 PM Aug 8, 2019 Tweet Deck

Search Interest

External References

[1] Twitter – m_qurokawa

[2] Twitter – Nestuur

[3] Instagram – Siberia Hills

[4] Twitter – weplar

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