DiGiorno's Design-A-Pizza Kit

DiGiorno's Design-A-Pizza Kit

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Updated Aug 08, 2019 at 08:37AM EDT by Y F.

Added Jul 01, 2014 at 01:20PM EDT by Don.

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Overview

DiGiorno's Design-A-Pizza Kit is a promotional web application introduced by the DiGiorno brand of frozen pizzas in which users can create a custom arrangement of various toppings on a blank template of a cheese pizza pie. Upon its launch in June 2014, the website was raided by 4chan users with a series of design submissions that are visually evocative of well-known internet memes and pop culture references.

Background

In mid-June 2014, the DiGiorno pizza company launched the “Design a Pizza Kit”[1] web application for users to create their own virtual pizza images (shown below). The app was designed to promote the company's frozen pizza product with the same name that comes with individually packed toppings for custom arrangement.


PEPPERONI AND SAUSAGE mitん&PEPPERS&ONIONS DESIGN A PIZZA.KI hake your MASTERPIECE RESET PICK A DIFFERENT KIT NAME YOUR PIZZA BAKE IT 1. CREATE &NAME 2. BAKE 3. SAVE 4. SHARE

Notable Developments

On June 30th, a 4chan user submitted a link to the app accompanied by a picture of a pizza with toppings placed in the form of a swastika symbol followed by the phrase "fuck jews," which urged other users to create their own pizza designs (shown below).


File: Pizza Game Oni ne esign 1 .).png (1.07 MB, 716x701) ■ Anonymous (ID: jkZfnGAB ) 06/30/14(Mon)08:03:53 No.553972820 >>553973173 >>553974510 >2553974738 Pizza time! Lets make a pizza, Ib/! http://www.digiorno.com/Masterpiece/DesignAPizza Pic related, just like mama used to make. Replies: >>553973 173 553574510 55397473 e>>553976437 553976 703-553976 940s 553977 1e2s-553977210 >> Anonymous (ID: BNn3aPt7 ) 06/30/14(Mon)08:07:33 No.553973075 ue Mama was a fan of Mussolini, eh? >> D Anonymous (ID: LeaP02) 06/30/14(Mon)08:08:54 No.553973173 If we can pick the pizza in pic related l want to play with you Replies:251 553972820

A collection of examples was subsequently uploaded to Imgur[2] later that day and shared on the /r/4chan[3] subreddit where it gained over 2,800 points and 200 comments in the first 24 hours (shown below).


DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE DICKBUTT DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE GOATSE DIGIORNO DESIGN A PIZZA hake your MASTERPIECE HITLER DID NOTHING WRONG

Also on June 30th, Redditor cofiend submitted a screenshot of a /tv/ (television and film) thread featuring a pizza designed to look to the character Bane from the Batman film The Dark Knight Rises to /r/4chan[7] (shown below). In the coming days, notable examples were highlights on the Internet news sites The Daily Dot,[4] UpRoxx[5] and Fark.[6]


File: 4Upng (1.28 MB, 667x782) □ Anonymous 06/30/14(Mon)10:10:27 No.46128048 46128065 If I pull that off, will you die? □ Anonymous 06/30/14(Mon)10:11:25 No.46128065 File: FORYOU png (1.18 MB, 664x654) 46128048 (OP) It would be extremely painful □ Anonymous 06/30/14(Mon)10:13:31 No.46128110 File: bigpizzaipg (208 KB, 665x673) You're a big pizza >> □ Anonymous 06/30/14(Mon)10:14:33 No.46128124 I f------ hate this place /tv/ - Television & Film

Notable Examples


DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE POTATO KNISHES DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE 0H CONDESCENDING PIZZA DIGIORNO DESIGN A PIZZA. bake you MASTERPIECE TFW NO PIZZA DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE WOW SUCH TIP THE BURNIN8TOR

Search Interest

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External References

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