Elizabeth Warren's Meme Team

Elizabeth Warren's Meme Team

Part of a series on Elizabeth Warren. [View Related Entries]

Updated Nov 13, 2019 at 05:34PM EST by Matt.

Added Nov 04, 2019 at 02:59PM EST by Sophie.

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Overview

Warren's Meme Team refers to an unofficial campaign launched by MIT graduate Misha Leybovich to which aims to spread awareness and support for democratic presidential candidate Elizabeth Warren through memes on various social media platforms. The campaign, launched in November 2019, began by sharing their social media strategy. The campaign was widely mocked online for attempting to organize meme culture.

Background

On October 26th, 2019, the Warren's Meme Team Twitter[1] account announced that they were launching on Monday November 4th. The tweet gained over 40 likes and 13 retweets in nine days.


Warren's Meme Team WARREN HAS MEMES FOR THATT @WarrensMemeTeam Launching on Mon Nov 4.. exactly 365 days before Election 2020! 3:11 AM Oct 26, 2019 Twitter Web App .

Notable Developments

On November 4th, 2019, Warren's Meme Team[3] shared a Google Documents[2] file through Twitter and other platforms which outlines their strategy and vision. It states that "the right understands the importance of memes […] We fight back, in a way that's authentic to our values"(shown below, left). Misha Leybovich[4] is cited as organizer of Warren's Meme Team (shown below, right) and has been interviewed for the New York Times.[5] The Op-Ed NY Times piece states, that "Mr. Leybovich, who says he has spoken to the Warren campaign about memes and also applied for its deputy chief technology officer position, is optimistic that the right infrastructure and coordination can make Warren plans like a wealth tax and universal child care into base-rallying content."


Vision In line with the capability progression above, this election may be: 2020: Grassroots networks help Warren transform voter participation There are a few new forces at work: 1. Trolls will be even more active than 2016, with Big Tech unable/unwilling to stop it. 2. Online organizational tools now let distributed networks do complex collabs. 3. Popular apps now have powerful creative suites in the hands of millions Bite sized visual content, spread quickly on social media, is how political discourse happens today. Most voters do not read policy papers. Campaigns must engage voters where they are, how they like, while remembering that campaigns compete for attention with everything else. The Right understands the importance of Memes. They approach it like war, and have succeeded in engaging their supporters' participation. We won't fight an asymmetric battle, and don't believe in unilateral disarmament. We fight back, in a way that's authentic to our values Harnessing grassroots energy and creativity reaps outsized rewards. This plan thus proposes Warren's Meme Team. Misha Leybovich Saving the nation with selfies and memes. Interested in #marketnetworks and #openscience. Alum MIT/Cal/McK/Meo. He/him.

On November 2nd, Tim Pool uploaded a YouTube video "Leftists Have Declared MEME WAR on Donald Trump, Call For MORE Woke Outrage But In MEME Form" which gained over 179,300 views and 11,000 likes in two days. Two days later, Computing Forever uploaded a similar video calling it "Warren's Cringe-level Meme Team" (shown below, right). That same day, Redditor HitlerSexToy posted a screenshot of the Google Doc to r/cringetopia.[7] On November 4th, Redditor RedditIsDestructive posted to r/elizabethwarren[6] asking "Is the whole "Meme Team" thing for real or just a joke?" To which many Redditors responded saying it was a joke.



Various Examples


l Arya Eshtehard J @BadSunAK Replying to @WarrensMemeTeam and @ewarren ok, boomah 10:00 AM Nov 3, 2019 Twitter for Android . Plain Ol' Johnny Graz @jvgraz Replying to @WarrensMemeTeam and @ewarren How Do You Do, Fellow Kids? Am Your New Highly Approachable Candidate Eager To Share A Beer 1:51 PM Nov 3, 2019 Twitter Web Client Cwill Medicare For All @cwillott Replying to @WarrensMemeTeam and @ewarren Might I suggest using Slack like every other campaign team to communicate your strategy to your staff & super volunteers. This is an abuse of Twitter and makes your Meme Team look ridiculous. Not to mention that you're communicating your strategy to Warren's opponents... 3:19 PM Nov 3, 2019 Twitter Web App Gregory Pecked @Gregory_Pecked Replying to @WarrensMemeTeam and @ewarren Great start. Really great. Ratio'd first day. Perfect Looking forward to more. 4:53 PM Nov 3, 2019 Twitter for iPhone tim fish @ChadJones162342 warren meme team might actually be funnier than austere religious scholar. lets see how cringe this s--- can get 9:20 AM Nov 4, 2019 Twitter Web App LaDinosaur Jones @ladinosaurjones I'm not afraid.......except for differing opinions from the internet. #WarrenMemeTeam YouTube Search 0:02/2:18 Misha for Warren (Deputy CTO) Unlisted 270 views Oct 17, 2019 SAVE SHARE 38 I like this Misha Leybovich 1 subscriber SUBSCRIBE Dissent This I am a Warren Democrat. andI am not afraid. SHOW MORE Comments are turned off 2:08 PM Nov 4, 2019 Twitter Web App

Search Interest

External References

[1] Twitter – WarrensMemeTeam

[2] Google Docs – Warren's Meme Team

[3] Warrens Meme Team – About

[4] LinkedIn – Mishaley

[5] New York Times – Democrats 2020 Election Online

[6] Reddit – r/ElizabethWarren

[7] Reddit – r/cringetopia

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