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Part of a series on Humane AI Pin. [View Related Entries]


Overview

Marques Brownlee's Humane AI Pin Review refers to a controversy surrounding YouTuber Marques Brownlee's (also known as MKBHD) review of Humane AI Pin, a wearable personal assistant device. The unfavorable review was followed by a viral discussion and multiple memes about Marques Brownlee's influential position in tech on social media.

Background

On April 14th, 2024, YouTuber[1] Marques "MKBHD" Brownlee reviewed Humane AI Pin, a wearable personal assistant device that is able to analyze a person's surroundings and provide information on them in real time. The 25-minute-long unfavorable review, in which Marques Brownlee called the product "the worst product I've ever reviewed," garnered over 3.6 million views in two days (shown below).

On the same day, Brownlee made a post about the review on X[2] / Twitter, where it gained over 9.3 million views, 1,700 reposts and 21,000 likes in two days.

On April 15th, X[3] user @dvassallo posted a screenshot of Brownlee's review, writing that he found it "distasteful, almost unethical, to say this when you have 18 million subscribers." The post (shown below) garnered over 3,000 reposts and quotes and 11,000 likes in one day.

Daniel Vassallo @dvassallo I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness. First, do no harm. < Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views • 7 hours ago 2:07 AM Apr 15, 2024 20.7M Views 25:04

Later on April 15th, 2024, Marques Brownlee replied[4] to the post, writing, "We disagree on what my job is."

Online Reactions

The post sparked a viral discussion about Marques Brownlee's review of Humane AI Pin and his influence as a tech YouTuber. On April 15th, 2024, X[5] user @Carnage4Life quoted @dvassallo post, defending Brownlee and arguing that he was in the right to inform potential buyers of the product's flaws. The post received over 2,300 reposts and 27,000 likes in one day (shown below, left).

Later that day, X[6] user @anothercohen wrote, "Fellas, is it unethical to be honest?" The post (shown below, right), which referenced the Fellas, Is It Gay meme, gained over 3,900 reposts and 98,000 likes in one day.

Dare Obasanjo. @Carnage4Life I find it distasteful, almost unethical, when we try to bully people into not speaking the truth because it will make rich and powerful people uncomfortable. A company spent 6 years and $230M to create a $700 device. It is a service to let potential buyers know what they'll get. Daniel Vassallo @dvassallo · Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now . Marques Brownlee 962K views 7 hours ago . 6:24 AM • Apr 15, 2024 1.7M Views 25:04
Alex Cohen @anothercohen Fellas, is it unethical to be honest? Daniel Vassallo @dvassallo Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more < Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views • 7 hours ago 9:22 AM Apr 15, 2024 3.4M Views 25:04

The discussion was accompanied by memes about the controversy and about MKBHD's influential status as a reviewer. On April 15th, 2024, X[7] user @RealYouTubeKids posted an
It's My IP To Sit On and Do Nothing With
meme that gained over 1,200 reposts and 27,000 likes in one day (shown below, left). On April 15th, X[8] user @wesamo__ posted a You're Laughing meme that received over 540 reposts and 12,000 likes in the same timeframe (shown below, right).

(Not) YoutubeKids @RealYouTubeKids >Makes s----- product >Gets s----- review с " !!,!," = ...
Wesam @wesamo you're laughing? 250M dollars of shareholder value was just killed by MKBHD and you're laughing? • 10:27 AM Apr 15, 2024 · 475.7K Views ...

The debate maintained virality through mid-April 2024.

Various Examples

trash @trashh_dev "the worst PR i have ever reviewed" HIGHTIDEN 4:48 PM • Apr 15, 2024 · 135.7K Views . ...
REPORT TOWN garbage normie macdonald @SWENGDAD Actually I think it's good to save people from wasting $700 on plastic Al NORMAN ROCKWELL
kitze✰✰ @thekitze the last thing a startup sees before it dies . . 6:00 PM Apr 15, 2024 1.6M Views RED ator ED

derek guy @dieworkwear If I had money, I would create start-ups to invent increasingly stupid tech products and send them to Marques Brownlee for review so I can bait him into titling a video "OK, this is seriously now the worst product I've reviewed, it can't get worse" and I send him something worse . 4:50 PM Apr 15, 2024 313.5K Views
Charlie @MoistCr1TiKaL Dogshit take, imagine a world where all reviewers have to give squeaky clean reviews to everything. The whole point is informing people on products so they can decide if it's worth buying. This one was turbo ass and he did people a favor by saving them time/money on it Daniel Vassallo @dvassallo Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views 7 hours ago 5:57 PM Apr 15, 2024 1.3M Views 25:04
drax @DRAXOMOSPHERE why is everyone s------- their pants claiming mkbhd killed a small team project, if the product sucks, it just sucks lol its a s----- overheating projector that lasts 2 hours thats way overpriced Tina Debove Nigro Oh man that title... yikes @tina_nigro. Apr 14 The Worst Product I've Ever Reviewed... For Now 10,164 views 4 min ago ...more Marques Brownlee 18.6M Subscribe 6:28 AM Apr 15, 2024 1.2M Views

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Marques Brownlee Humane AI Pin Review youtube video.

Marques Brownlee's Humane AI Pin Review

Part of a series on Humane AI Pin. [View Related Entries]

Updated Apr 16, 2024 at 01:44PM EDT by Zach.

Added Apr 16, 2024 at 10:42AM EDT by Philipp.

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Overview

Marques Brownlee's Humane AI Pin Review refers to a controversy surrounding YouTuber Marques Brownlee's (also known as MKBHD) review of Humane AI Pin, a wearable personal assistant device. The unfavorable review was followed by a viral discussion and multiple memes about Marques Brownlee's influential position in tech on social media.

Background

On April 14th, 2024, YouTuber[1] Marques "MKBHD" Brownlee reviewed Humane AI Pin, a wearable personal assistant device that is able to analyze a person's surroundings and provide information on them in real time. The 25-minute-long unfavorable review, in which Marques Brownlee called the product "the worst product I've ever reviewed," garnered over 3.6 million views in two days (shown below).



On the same day, Brownlee made a post about the review on X[2] / Twitter, where it gained over 9.3 million views, 1,700 reposts and 21,000 likes in two days.

On April 15th, X[3] user @dvassallo posted a screenshot of Brownlee's review, writing that he found it "distasteful, almost unethical, to say this when you have 18 million subscribers." The post (shown below) garnered over 3,000 reposts and quotes and 11,000 likes in one day.


Daniel Vassallo @dvassallo I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness. First, do no harm. < Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views • 7 hours ago 2:07 AM Apr 15, 2024 20.7M Views 25:04

Later on April 15th, 2024, Marques Brownlee replied[4] to the post, writing, "We disagree on what my job is."

Online Reactions

The post sparked a viral discussion about Marques Brownlee's review of Humane AI Pin and his influence as a tech YouTuber. On April 15th, 2024, X[5] user @Carnage4Life quoted @dvassallo post, defending Brownlee and arguing that he was in the right to inform potential buyers of the product's flaws. The post received over 2,300 reposts and 27,000 likes in one day (shown below, left).

Later that day, X[6] user @anothercohen wrote, "Fellas, is it unethical to be honest?" The post (shown below, right), which referenced the Fellas, Is It Gay meme, gained over 3,900 reposts and 98,000 likes in one day.


Dare Obasanjo. @Carnage4Life I find it distasteful, almost unethical, when we try to bully people into not speaking the truth because it will make rich and powerful people uncomfortable. A company spent 6 years and $230M to create a $700 device. It is a service to let potential buyers know what they'll get. Daniel Vassallo @dvassallo · Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now . Marques Brownlee 962K views 7 hours ago . 6:24 AM • Apr 15, 2024 1.7M Views 25:04 Alex Cohen @anothercohen Fellas, is it unethical to be honest? Daniel Vassallo @dvassallo Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more < Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views • 7 hours ago 9:22 AM Apr 15, 2024 3.4M Views 25:04

The discussion was accompanied by memes about the controversy and about MKBHD's influential status as a reviewer. On April 15th, 2024, X[7] user @RealYouTubeKids posted an
It's My IP To Sit On and Do Nothing With
meme that gained over 1,200 reposts and 27,000 likes in one day (shown below, left). On April 15th, X[8] user @wesamo__ posted a You're Laughing meme that received over 540 reposts and 12,000 likes in the same timeframe (shown below, right).


(Not) YoutubeKids @RealYouTubeKids >Makes s----- product >Gets s----- review с " !!,!," = ... Wesam @wesamo you're laughing? 250M dollars of shareholder value was just killed by MKBHD and you're laughing? • 10:27 AM Apr 15, 2024 · 475.7K Views ...

The debate maintained virality through mid-April 2024.

Various Examples


trash @trashh_dev "the worst PR i have ever reviewed" HIGHTIDEN 4:48 PM • Apr 15, 2024 · 135.7K Views . ... REPORT TOWN garbage normie macdonald @SWENGDAD Actually I think it's good to save people from wasting $700 on plastic Al NORMAN ROCKWELL kitze✰✰ @thekitze the last thing a startup sees before it dies . . 6:00 PM Apr 15, 2024 1.6M Views RED ator ED
derek guy @dieworkwear If I had money, I would create start-ups to invent increasingly stupid tech products and send them to Marques Brownlee for review so I can bait him into titling a video "OK, this is seriously now the worst product I've reviewed, it can't get worse" and I send him something worse . 4:50 PM Apr 15, 2024 313.5K Views Charlie @MoistCr1TiKaL Dogshit take, imagine a world where all reviewers have to give squeaky clean reviews to everything. The whole point is informing people on products so they can decide if it's worth buying. This one was turbo ass and he did people a favor by saving them time/money on it Daniel Vassallo @dvassallo Apr 15 I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else's nascent project reeks of carelessness.... Show more Marques Brownlee Home Videos Shorts Live Playlists $700 The Worst Product I've Ever Reviewed... For Now Marques Brownlee 962K views 7 hours ago 5:57 PM Apr 15, 2024 1.3M Views 25:04 drax @DRAXOMOSPHERE why is everyone s------- their pants claiming mkbhd killed a small team project, if the product sucks, it just sucks lol its a s----- overheating projector that lasts 2 hours thats way overpriced Tina Debove Nigro Oh man that title... yikes @tina_nigro. Apr 14 The Worst Product I've Ever Reviewed... For Now 10,164 views 4 min ago ...more Marques Brownlee 18.6M Subscribe 6:28 AM Apr 15, 2024 1.2M Views

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