Overview

The Second Great Subscriber War (also known as PewDiePie vs CocoMelon) refers to a Youtube. Battle to keep PewDiePie. In The Second Most Subscribed Channel On Youtube.
The Battle Started In 2020, Cocomelon, a channel that produces kid music videos, soon surpass PewDiePie.

Background

On June 1st, 2020, PewDiePie. released the video ''CocoMelon – The New Biggest Channel on ALL YOUTUBE!''
In 2020 the youtube battle started officially, the video received 6,688,617 views in 1week^[1]

Pewdiepie said, "Once the battle is started, you will suffer Cocomelon''. So the battle has begun. As of December 12 2020, Cocomelon has surpassed 100 million subscribers. Because of their insane growth, they grow by more than 2 million subscribers monthly.^[2]

What is Cocomelon?

The YouTube channel on track to pass PewDiePie
Cocomelon is an animated kids program that has seemingly come out of nowhere to become the most viewed channel on YouTube in the United States.
During his June 1 upload, YouTube's biggest individual content creator PewDiePie was stunned after learning about Cocomelon, a channel that could soon pass him and T-Series in subscribers. The Swede was blown away by their meteoric numbers.

"They manage to get more views in 10 videos than the population of the Earth," he exclaimed. The program actually launched in 2006, and only recently found success.

What is COCOMELON?

The channel was created in 1999 by Treasure Studio, Inc., just a year after YouTube made its public debut. Originally, it was named ThatsMEonTV, and featured music videos aimed at teaching kids the alphabet. In 2016, they began to use their Pixarsequele 3D animation art style they have become known for.

Despite having an account for over a decade, it wasn't until later that year that they finally reached one million subscribers. However, it was from 2017-2019 that they truly saw an explosion in growth. Starting in August 2018, they began to pull in three million subscribers a month.

their first 3D character being used in Twinkle Twinkle Little Star on April 8, 2016. The video featured a 3D flying star guiding 2D characters through the sky.

Insane Growth Of Cocomelon

The numbers for the children's' program is astonishing. According to third-party tracking site Social Blade, Cocomelon went from 46 million subscribers in May 2019, to 84 million at the beginning of June 2020. Their views were no doubt helped by streaming giant Netflix, who acquired their show in 2020.

It should be pointed out that third-party tracking sites are never 100% reliable, and YouTube has taken steps to obscure live subscriber counts. However, PewDiePie gained roughly around 11 million in the same time frame that Cocomelon brought in close to 40 million.

Infamously in 2019, the Swede found himself in a showdown between him and T-Series for the top spot on the platform. After the entire community rallied behind him with the 'subscribe2pewdiepie' campaign, he eventually lost to the India-based corporation,

During his June 1 upload, he jokingly reached out to his former rival after learning about the childrens' channel's insane growth. "We need to join forces to defeat this evil! They are gonna take over both of us,unless we join forces," he laughed.

While it's impossible to know if Cocomelon's growth will continue to be consistent, at their current rate they will possibly pass PewDiePie by 2021. And eventually even mega-corporation T-Series will be unseated from the top spot.

Even if that eventually happens, the Swede shouldn't feel so bad as he's still the undisputed individual content creator king, with a staggering 109 million subscribers. For one person, that isn't so bad.

PewDiePie calls T-Series to Join Forces

PewDiePie has called on T-Series to ‘join forces’ with him as children’s nursery rhyme channel CocoMelon looks set to overtake both of them in subscribers. We never thought the day would come. The YouTuber discovered that the channel was receiving around 69 million views per day, in comparison to PewDiePie’s 9 million.

Diss Track

On the LWIAY episode "I Hate Kids" uploaded on February 8, 2021, PewDiePie announced a diss track against Cocomelon the following weekend. On February 14, 2021, PewDiePie released the disstrack and it was titled "Coco". The diss track was marked as the "finale" of the war. But just four days after the video was uploaded, on 18 February, YouTube removed it for having "violated the Terms of Service".

Controversies Of Diss Track

In the music video, there are several scenes in which PewDiePie appears to use profanity in front of children, who then repeat it back to him. This has raised some concerns regarding child harassment and bullying. A day after the music video's release, Kjellberg confirmed in a livestream that a censored version of the track was used on the set of the music video, so he did not play or use actual profanity in front of the children. Oxygen Beats, the producer of the song, commented on the music video that the children were not swearing.

Possible Third Subscriber War

Although Cocomelon is growing rapidly, there is another channel not to far behind growing in subs even faster named SET India who is gaining less views, but gaining 20% more subscribers. Their sub count of 90 million is quickly climbing up to a threat to PewDiePie, and could also pass Cocomelon in 2022. Their videos consist of Sony Entertainment India TV shows and episodes which several of them are uploaded to the channel every day. There is no statement or speculation for if PewDiePie will in fact do anything to also fight SET India as it is on track to hit 100 million subscribers by May 2021, as he has never even mentioned the channel and possibly won't do anything to stop them.

Surpass

On 24/04/2021 Cocomelon Surpass PewDiePie

When PewDiePie Have 109,845,885 Subscribers(estimated)

Various Examples

Search Interest

External References