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Zero Deaths is a catchphrase associated with popular Let's Player PewDiePie. While playing certain video games, Pewdiepie will repeat "zero deaths," faux-bragging about how he's so good at video games that his character never dies when he plays. Oftentimes, he repeats the mantra in videos where he's seen dying multiple times in video games.
PewDiePie first began using the phrase in a playthrough of Dark Souls III, where he made a bet he could make it through the game with zero deaths. The video, uploaded March 26th, 2016, gained over 7 million views.
PewDiePie continued repeating "zero deaths" in future games. On May 29th, 2017, a Redditor submitted a question about the phrase to /r/outlast after watching PewDiePie's playthrough of Outlast II in which he said the phrase often. He repeated the phrase often during his playthrough of Crash Bandicoot N. Sane Trilogy (shown below).
PewDiePie fans have incorporated the line into image macros and memes about PewDiePie. For example, on August 12th, 2017 Redditor KingShrekthe69th uploaded a joke with the phrase to /r/PewDiePieSubmissions, gaining over 340 upvotes (shown below, left). On August 5th, 2017, Redditor Majsr____ uploaded an image macro that gained 80 upvotes (shown below, right).
On August 7th, 2017, YouTuber Day by Dave uploaded a remixed song featuring PewDiePie saying the phrase, gaining over 130,000 views (shown below).
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