Overview

Sonic Hooters refers to a promotional campaign between Sega and the restaurant chain Hooters to promote the upcoming game Sonic Forces. Following the announcement of the promotion in late September 2017, Sonic fans began posting fan illustrations of characters from the franchise dressed in Hooters waitress uniforms.

Background

On September 23rd, 2017, Sega announced a partnership with Hooters to promote Sonic Forces during the Tokyo Game Show in Tokyo, Japan. That day, NeoGAF member AlexFlame116 posted several photographs from the event in a thread titled "Sonic Forces x Hooters partnership announced" (shown below).

Online Reaction

On September 23rd, Twitter user @TheChaosSpirit^[1] posted an illustration of Sonic the Hedgehog wearing a Hooters tanktop (shown below). That day, Twitter user @neonspindash uploaded^[2] a similar illustration of Sonic serving a beer while dressed in a Hooters uniform (shown below, right).

On September 25th, YouTuber ProtoMario posted a video discussing the Hooters announcement (shown below). On September 26th, Redditor SixtyFours submitted a post asking "What's with all the fanart of Sonic characters dressed in Hooter's attire" to /r/OutOfTheLoop.^[4]

News Media Coverage

In the coming days, several news sites published articles about the announcement, including Kotaku, VG24/7 and NintendoLife.

Fan Art

Search Interest

External References