Overview

Stranger Things Day is a fan-appreciation holiday started by Netflix. The holiday is celebrated on November 6th, the in-universe anniversary of the day Will Byers' disappeared into the Upside Down.

Background

On November 1st, 2018, the official Stranger Things Twitter account tweeted a video announcing the holiday. The video included clips from the series and fan art, memes and costumes based on the series. The post received more than 1 million views, 40,000 likes and 10,00 retweets in a little over one year (shown below).

see you on #strangerthingsday, nerds. pic.twitter.com/dUUlcBVlxX

— Stranger Things (@Stranger_Things) November 1, 2018

Developments

Online Reaction

Later that week, on November 6th, the account tweeted another video with the caption "YOUR BFFS WISH YOU A HAPPY #STRANGERTHINGSDAY." The tweet received more than 883,000 views, 51,000 likes and 17,000 retweets.

YOUR BFFS WISH YOU A HAPPY #STRANGERTHINGSDAY pic.twitter.com/m2SJIISBWF

— Stranger Things (@Stranger_Things) November 6, 2018

Over the next year, fans and other properties expressed their enjoyment for the series on Stranger Things Day. On November 6th, 2019, Twitter^[1] user @prfharry tweeted, "36 years ago today, Will Byers disappeared." The tweet received more than 19,000 likes and 9,100 retweets in less than 24 hours (shown below, left).

The official Fortnite account also tweeted^[2] about it, announcing outfits based on the show. The tweet received more than 13,000 likes and 1,200 retweets (shown below, left).

The official SpongeBob SquarePants Twitter^[3] tweeted "SpongeBob SquarePants" in the Stranger Things font. The tweet received more than 5,900 likes and 900 retweets (shown below, right).

Media Coverage

Several media outlets have covered the holiday, including NME,^[4] Romper,^[5] Mental Floss,^[6] Metro^[7] and more.

Search Interest

External References