YouTube Music Awards
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Overview
The YouTube Music Awards is an online music video award show presented by YouTube to honor the most influential artists of the year on the video-sharing platform.
Background
On September 30th, 2013, YouTube announced its plan to host the first YouTube Music Awards with a promotional video introducing actor Jason Schwartzman as the co-host of the ceremony (shown below, left). On October 22nd, YouTube released another promotional video starring the co-host Reggie Watson, which revealed the list of nominees in six categories and asked the viewers to vote for the winning acts. (shown below, right).
History
2014 YouTube Music Awards
On November 3rd, the inaugural YouTube Music Awards commenced at Pier 36 in New York City, featuring Jason Schwartzman and Reggie Watt as the co-hosts with creative direction by director Spike Jonze, in addition to a series of live performances by Lady Gaga, Eminem (shown below, left), Arcade Fire, Avicii, Tyler the Creator, M.I.A. and Lindsey Stirling (shown below, right). According to Variety[6], the livestream event drew as many as 220,000 viewers online.
Nominees
Video of The Year
- Epic Rap Battles of History – "Obama vs Romney"
- Demi Lovato – "Heart Attack"
- Girls’ Generation – "I Got a Boy"
- Justin Bieber (ft. Nicki Minaj) – "Beauty and a Beat"
- Lady Gaga – "Applause"
- Macklemore & Ryan Lewis – "Same Love"
- Miley Cyrus – "We Can’t Stop"
- One Direction – "Best Song Ever"
- PSY – "Gentleman"
- Selena Gomez – "Come & Get It"
Artist of the Year
- Eminem
- Epic Rap Battles Of History
- Justin Bieber
- Katy Perry
- Macklemore & Ryan Lewis
- Nicki Minaj
- One Direction
- PSY
- Rihanna
- Taylor Swift
Response of the Year
- Boyce Avenue (feat. Fifth Harmony) – "Mirrors"
- Jayesslee – "Gangnam Style"
- Lindsey Stirling and Pentatonix – "Radioactive"
- ThePianoGuys – "Titanium / Pavane"
- Walk Off the Earth (feat. KRNFX) – "I Knew You Were Trouble"
YouTube Phenomenon
- "Diamonds"
- "Gangnam Style"
- "Harlem Shake"
- "I Knew You Were Trouble"
- "Thrift Shop"
YouTube Breakthrough
- Kendrick Lamar
- Macklemore & Ryan Lewis
- Naughty Boy
- Passenger
- Rudimental
Innovation of the Year
- Anamanguchi -- "Endless Fantasy"
- Atoms For Peace – "Ingenue"
- Bat For Lashes – "Lilies"
- DeStorm – "See Me Standing"
- Toro Y Moi – "Say That"
Winners
- Girls' Generation won The Video of the Year for their 2013 music video "I Got a Boy."
- Macklemore won the YouTube Breakthrough Award for the Thrift Shop music video.
- Lindsey Stirling and Pentatonix won the Response of the Year for the video “Radioactive”
- Walk Off The Earth and KRNFX won the YouTube Phenomenon Award for their cover of I Knew You Were Trouble.
- DeStorm won the Innovation Prize for the "See Me Standing" music video.
- Rapper Eminem won the Artist of the Year.
News Media Coverage
During the ceremony, the tech news blog TechCrunch[1] liveblogged the event, noting that the program was "chaotic." After the show, several news sites published articles about the program, including ABC,[2] USA Today,[5] Rolling Stone[3] and The New York Times,[4] who described the event as confused, bizarre and unorganized.
2015 YouTube Music Awards
On March 23rd, 2015, YouTube hosted its second music awards show to honor 50 influential recording artists and acts from both mainstream and Internet backgrounds. Unlike the inaugural ceremony in 2013, which included a people's choice poll and a live show in New York City, the winners were selected based on growth in views, subscribers and user engagement over the previous six months and announced entirely on YouTube with each award presented in a series by celebrity vlogger Tyler Oakley.
Winners
In alphabetical order.
- 2NE1
- Alt-J
- Ariana Grande
- Beyonce
- Bigbang
- Big Sean
- Brad Paisley
- Charlie XCX
- Dej Loaf
- Drake
- Ed Sheeran
- Ella Henderson
- Fifth Harmony
- FKA
- Twigs
- Florida
- Georgia Line
- George Ezra
- Hoodie Allen
- Hozier
- Hunter Hayes
- J. Cole
- Jason Derulo
- Katy Perry
- Kendrick Lamar
- Kiesza
- Kurt
- Hugo Schneider
- Lady Gaga
- Lindsey Stirling
- Martin Garrix
- Max
- Megan Nicole
- Meghan Trainor
- Miggs
- Miley Cyrus
- Nicki Minaj
- Nicky Jam
- OK Go
- One Direction
- Pentatonix
- Pharrell Williams
- Rihanna
- Sam Smith
- Sia
- Snoop Dogg
- Taylor Swift
- The Weeknd
- Tinashe
- Tori Kelly
- Tove Lo
- Troy Sivan
- Tyler Ward
Search Interest
External References
[1] Tech Crunch – YouTube Music Awards Were Chaos Youll Never See
[2] ABC News – Eminem, Swift Top Weird YouTube Music Awards
[3] Rolling Stone – 10 Weirdest Moments at the YouTube Music Awards
[4] New York Times – YouTube Pulls Off a Chaotic but Watchable Awards Show
[5] USA Today – YouTube Music Awards
[6] Variety – YouTube Music Awards: Eminem Wins Artist of the Year in Video Site’s Glitchy and Awkward Webcast
[7] YouTube – Your official invite to the 2015 #YTMA Show
[8] Variety – YouTube Music Awards 2015 Winners Unveiled, Picked by Big Data
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Top Comments
Jimmy
Nov 04, 2013 at 06:34PM EST
dennis.J
Mar 23, 2015 at 11:34PM EDT