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Fake Customer Reviews

Fake Customer Reviews

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About

Fake Customer Reviews are a type of internet humor which occurs when an online product page is inundated with exaggerated customer reviews. These false reviews are often filled with hyperbolic / exaggerated statements and are usually meant to inspire humor rather than critiquing the actual product they are written about.

Origin

Though their exact origin is unknown, the practice of making fake reviews is often employed by spammers on many websites who are trying to sell exotic products. The practice has also been used by the trolling communities and is often an element in comedy sketches that parody advertisements (see Kitchen Gun and Infomercial Fails).

Spread

These reviews have been noted on sites such as Amazon,[1] iMBD, Craigslist,[2] as well as many others. Though there is no exact origin of this meme, it is thought to have propagated in a manner such as Infomercial Fails where a few positive reviews about a mediocre product evolves into paragraph long reviews about how a product "saved someone's life." The following are several popular phony reviews:

Three Wolf Moon Shirts

Three Wolf Moon is a t-shirt that was ironically made into one of the top selling apparel items on Amazon in 2009 after being inundated with tongue-in-cheek customer reviews. The product is thought to be the forerunner for many of these parody reviews.



Banana Slicer Reviews

Banana Slicer are satirical testimonials submitted by users on the online shopping site Amazon for the kitchen gadget product Hutzler 571 Banana Slicer. Due to its perceived lack of utility, the product page became an easy target for these tongue-in-cheek reviews.


602 of 611 people found the following review helpful ☆☆☆☆☆ 571B Banana slicer saved my life!, July 31, 2012 By Angela Hamel See all my reviews When a burgler came to my house I was tempted to reach for the butcher knife in the kitchen, but instead I grabbed the 571B banana slicer. I told the burgler..."I'm gonna slice your nanner" and he ran in a terrible fright. Thank you 571B banana slicer for saving my home and possibly my life. Help other customers find the most helpful reviews Report abuse Permalink Was this review helpful to you? Yes No Comments (12)

Bic "For Her" Pens

Bic For Her Pens were a line of pens designed with female consumers in mind. Given the sexist undertones of the product, users on amazon posted many tongue-in-cheek customer reviews of the product.


☆☆☆☆☆ Revolutionary article-must buy!, 20 Aug 2012 By jonny (uk) See all my reviews This review is from: BIC For Her Amber Medium Ballpoint Pen (Box of 12) -Black (Office Product) This pen is great. I bought it for all my female friends and relatives. It enabled them, finally, to write things (although they may not yet know to do so on paper; but you can only expect so much, really). I thought they were just a bit slow My mother, a hard-working woman who raised twelve kids single-handedly whilst doing all the ironing (as nature intended), was furtively abashed by her illiteracy. Long would she gaze upon her husband and sons' scrawlings and would dedicate five minutes a day (which she really should have spent making sandwiches) to pray that one day she would be granted the ability to create such scribbles of her own. She's still a little slow on the uptake, but this product has definitely helped start the ball rolling. We tried to give her men's pens but she used to rip the cartridges out and drink the ink. Typical woman Anyway, it's good that BIC are finally doing something to aid the plight of women. Hopefully a range of 'for her' paperclips is on the horizon my wife has an awful time keeping her recipes together

My Little Pony: The Princess Promenade

The My Little Pony: Princess Promenade Troll was a series of fake reviews left on the IMDb page for the movie. The average rating for this movie on the site gained 7.8 out of 10 with a staggering 4,846 votes as well as 37 reviews. Comments on the movie ranged from exclamations of the "life changing" nature and how "breathtaking" the film was.


4 out of 17 people found the following review usefut Groundbreaking, 24 September 2009 Author: driverz-1 from United States Even before seeing this sample of art,I was wooed by the loving poster and box artwork, as well as the deep story behind the My Little Pony franchise. Finally beholding this film is like taking these sentient pieces of joy and injecting them directly into my soul, where they begin to breathe of their own will. The experience is such that one does not even realize that oneself is in Heaven; one is simply there, to bask in true existence. I was taken on a journey from which no being can return untouched. I will forever be humbled by the shining light of this revelation, the beauty of which I cannot even begin to describe. Breathe on, My Little Pony. Breathe orn.

Wilton Silver Color Mist

After the release of the 2015 film Max Max: Fury Road, reviews begun popping up making references to the silver spray used by the "war boys" in the movie. Reviews often alluded to how the shiny chrome-like spray would lead them to "Valhalla" so that they could join the "Immortan Joe." Users also tied in the phrase from the movie "Witness me!" as well as "I live, I die, I live again!" into their reviews (seen below).


▲ Will this product ensure my path to Valhalla? Do I need to be witnessed as well? 706 votes A: We cannot guarantee that this product with ensure your path to Valhalla. However, we can guarantee that it will make your desserts look really cooll Your Party Delivered answered on May 22, 2015 See more answers (21) ▲ 234 Will this stain my mouth and teeth? A: IT WILL STAIN THEM WITH GLORY, SHINY AND CHROME. Crystina answered on May 27, 2015 votes see more answers (2) 86 votes Will this make my shiny and chrome for when I need to enter Valhalla? A: This is a silver oolor, not quite chrome. It does have a shimmer. KitchenSupply answered on May 27, 2015 See more answers (1) ▲ 81 what is the half life of this spray? A: The half lite is mere seconds, as you become shiny and chrome, ushering your way to Valhalla. votes DIE HISTORICI Terrence Payne answered on May 28, 2015 See more answers (5) ☆★☆★☆ GLORIOUS! By W. Bartels"compulsive reviewer" on May 20, 2015 Size: 1.5 oz WITNESS MEI I WILL FEAST IN VALHALLA FOR I AM SHINY ☆☆☆☆☆ Mediocre By Immortan Joe on May 27, 2015 Size: 1.5 oz One of my warboys used this product three times and was not awaited in Valhalla. Buyers beware. ☆☆☆☆☆ I used it to make a birthday cake for my little brother. He was perfect in every way. By Rictus Erectus on May 28, 2015 Size: 1.5 oz I used it to make a birthday cake for my little brother. He was perfect in every way.

Search Interest

External References

[1] Amazon – Funniest Reviews

[2] Craigslist – Best of CL

[3] Amazon – Wilton Silver Color Mist › Customer Reviews

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Top Comment

Not Trolling(I think...)
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Not Trolling(I think...)

I know I'm late coming here, but why hasn't this gotten more attention? I've seen sarcastic reviews everywhere, especially on Steam. Valve even added a 'mark as funny' button in hope that real reviews could be separated from sarcastic ones.

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