
Girls With Brown Hair Can't Wear Jeans
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About
Girls With Brown Hair Can't Wear Jeans refers to a phrasal template inspired by a viral tweet from April 2016 that read, "And they say girls with brown hair can't wear jeans." The joke spawned a series of jokes about imaginary gatekeeping in which people share memes and posts in a similar format to "Who Said X Can't Y?" that is often accompanied by a follow-up reply that reads, "Who said that?"
Origin
On April 24th, 2016, Twitter[1] / X user @champagnearii posted two photos of herself in a crop top and jeans alongside a caption that read, "And they say girls with brown hair can't wear jeans." The post gathered over 1,000 likes and 400 retweets before the account was deleted.

Spread
Several tweets following the phrasal template made the rounds in the late 2010s, often by women jokingly using the phrase to rage bait other Twitter users.
For example, on June 9th, 2018, Twitter[2] user @kayleewindholz posted a version of the meme that read, "Who said girls with depression can't wear tube tops," gathering an unknown number of likes before deletion.

Also in 2018, a version of the meme that read, "Lmao and they say girls with dimples can't be nurses" began making the rounds online alongside photos of a nurse smiling to show her dimples.
The origin of the post is unknown, however, a July 26th, 2021, Tumblr[3] post by user @orjizzy identifies the same woman as appearing in an ad on Tumblr, gathering over 35,000 notes in four years.


By 2021, the original "Girls with Brown Hair Can't Wear Jeans" came to be referenced as a classic meme in a number of viral internet posts, as seen in a February 6th, 2024, tweet by X[4] user @GIRL0FTHEMONTH that juxtaposed the tweet with a photo of the K-pop band LOONA. The post gathered over 55,000 likes in a year.

On November 19th, 2024, TikToker[5] @sharcuterie_board posted a video quoting the original meme and gathering over 87,000 likes in three months.
@sharcuterie_board they always said girls with brown hair cant wear jeans smh #fyp #fypシ #foryou #ootd #brunette #jeans #viral #trending #style ♬ Take Me Home – PinkPantheress
Related Memes
Who Said Girls With Honey Blonde Hair and Highlights Can't Eat a Chicken Pot Pie From KFC?
Who Said Girls With Honey Blonde Hair and Highlights Can't Eat a Chicken Pot Pie From KFC? is a catchphrase used in memes and jokes inspired by a quote from a viral video posted by TikToker @aminathree in February 2025. The video shows the blonde TikToker riffing on the Girls With Brown Hair Can't Wear Jeans meme, prompting several other video creators to join in on the bit and joke about how girls with honey blonde hair and highlights can't eat chicken pot pies from KFC.
@aminathree proving them wrong
@delamomanny Honey blonde hair and highlights eating chicken pot pies
♬ original sound – yt/twtch: delamomanny
Search Interest
Unavailable.
External References
[1] Twitter – champagnearii
[2] Twitter – kayleewindholz
[4] Twitter / X – GIRL0FTHEMONTH
[5] TikTok – sharcuterie_board
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