Namaste! You must login or signup first!

Meme Encyclopedia
Media
Editorials
More

Popular right now

What Celebs Would Look Like Without Fame and Wealth Trend image examples.

What Celebs Look Like Without Fame

Mateus Lima

Mateus Lima • 3 days ago

Want a Macaron meme and drawing.

Want a Macaron?

Owen Carry

Owen Carry • 6 days ago

Italian Brainrot / AI Italian Animals image and meme examples.

Italian Brainrot Animals

Mateus Lima

Mateus Lima • 2 months ago

Deriod slang term and meme examples from tiktok.

Deriod (Slang)

Mateus Lima

Mateus Lima • 24 days ago

Rhymes With Grug meme.

Rhymes With Grug

Owen Carry

Owen Carry • 19 days ago

Know Your Meme is the property of Literally Media ©2024 Literally Media. All Rights Reserved.
Hamburglar

Confirmed   37,165

Part of a series on McDonald's. [View Related Entries]


Hipster Hamburglar

Hipster Hamburglar

Part of a series on McDonald's. [View Related Entries]

Updated Jul 07, 2015 at 09:14PM EDT by Brad.

Added May 08, 2015 at 01:26PM EDT by Don Caldwell.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

Hipster Hamburglar is the nickname for an updated depiction of the McDonald's mascot Hamburglar, who was revived as the alter ego of a hip, suburban father in a promotional campaign for the Sirloin Third Pound Burger in May 2015.

Origin

The Hamburglar[1] villain was first introduced in 1971 in several McDonald's television commercials as a thief wearing a black-and-white shirt and pants, red cape and a wide brimmed hat (shown below). The character was commonly featured in promotions for the fast food restaurant until 2003.



On May 6th, 2015, the McDonald's Twitter feed posted a commercial for their new Sirloin Third Pound burger, in which a father wearing a black-and-white striped apron is shown performing various flair tricks with a spatula while grilling hamburgers in his backyard, followed by a voice whispering the Hamburglar's catchphrase "robble robble" (shown below).




That day, the fast food company released a promotional image for an updated version of the Hamburglar character, who is depicted as a bearded adult man wearing a black trenchcoat, striped shirt and black mask (shown below).



Spread

The same day, USA Today[2] published an article about the McDonald's character, referring to him as a "hipster version" of the villain. Meanwhile, Twitter users began posting tweets mocking the character's trendy appearance (shown below).[3][4]


"source":https://twitter.com/desusnice/status/596020771543060480 "source":https://twitter.com/briangaar/status/596061817677467648

On May 7th, Redditor PR0F_CHA0S posted a gallery of tweets criticizing the new Hamburglar to the /r/LeWrongGeneration[5] subreddit. In the coming days, several news sites published articles about the online reaction to the character, including The Daily What,[6] E! Online,[7] UpRoxx,[8] Mashable[9] and NPR.[10]

Search Interest

External References

Recent Videos 1 total

Recent Images 15 total


Load 87 Comments

Top Comments


+ Add a Comment

Comments (87)


Display Comments

Add a Comment


Meme Encyclopedia
Media
Editorials
More