About

Horse Running Past Mountain or 3 Coffees No Lunch is an exploitable image macro meme format and reaction image depicting a horse running through a field past a mountain often accompanied by a variation of the phrasal template "3 coffees no lunch" or "3 beers no dinner," using the horse to describe the feeling associated with the caption. Alternatively, the phrasal template "this is what X feels like" is also used alongside the image. The meme was popularized on sites including X / Twitter and Instagram in early April 2024.

Origin

On April 3rd, 2024, X^[9] user @js_horne posted an image with blown-out editing of a horse running past a mountain, garnering over 1,800 likes in two months (shown below, left). The same user minted the image on Zora^[10] that day.

On April 6th, 2024, X^[1] user @etofkg posted the same image, writing, "this is what 3 matcha lattes and no food feels like," garnering over 7,100 likes in just under a month (shown below, right). It is unclear from where the image of the horse is sourced.

Spread

The meme spread over the following weeks, inspiring new variations. On April 8th, 2024, X^[2] user @chiefkeefmidi posted the image under the caption, "this is what being retarded feels like," garnering over 79,000 likes in three weeks (shown below, left).

On the same day, Facebook^[3] page It’s 3am and guess what? I’m still crying posted an image macro of the horse reading, "3 coffees no lunch," garnering over 153,000 reactions and 96,000 shares in three weeks (shown below, right). On April 10th, the I be like Facebook^[4] page reposted it, garnering over 1,500 reactions and 940 shares in three weeks.

The "3 coffees" version of the meme gained viral spread and inspired its own series of memes, some using other images over similar or the same caption. On April 12th, Instagram^[5] user sonny5ideup posted a meme using a similar caption that gained over 60,000 likes in just over two weeks (shown below, left). On April 14th, Instagram^[6] user autistic.browniez posted an edit of the original meme replacing "3 coffees no lunch" with "3 cigarettes no lunch," garnering over 20,800 likes in two weeks (shown below, right).

On April 21st, X^[7] user @whotfisjovana posted a brainwashed Jotchua version of the meme with the caption "3 coffees no lunch," garnering over 21,000 likes in a week. On April 25th, X^[8] user @oigosuspasos posted a version of the meme reading "3 beers no dinner" in response to a post reading, "If you’re 25+ and unmarried, the fuck are you doing?" garnering over 125,000 likes in four days (shown below).

Various Examples

Template

Search Interest

External References