About

I Bought a Property in Egypt refers to a viral video posted by grindset influencer Cam Easty, also known as Cameron Eastwood or CamEasty, in which he says, "I bought a property in Egypt and what they do for you is they give you the property." The sentence's redundancy sparked memes that mocked hustle culture in December 2024. The videos spread on Instagram and TikTok heading into January 2025 as they were combined with Chopped Chin and Luke Belmar memes to form brainrot, lobotomy or sludge content videos popular among Instagram's Hood Irony community.

Origin

On August 12th, 2024, British influencer Cam Easty, also known as Cameron Eastwood, posted a Short to YouTube^[1] in which he urged his followers to buy real estate in Egypt. He opened the video by saying, "I bought a property in Egypt and what they do for you is they give you the property." The video received roughly 700 views in five months (shown below).

I bought a property in Egypt and what they do for you is they give you the property.

As of January 2025, the abovementioned video is not on Cam Easty's Instagram^[2] or TikTok^[3] accounts where he might have shared it too and then deleted it after receiving viral engagement.

Spread

On December 1st, 2024, TikToker^[4] @cameastyreels reposted the original video, trimming it to only include Cam Easty saying, "I bought a property in Egypt and what they do for you is they give you the property." The video received over 6 million plays and 749,300 likes in a month (shown below).

On December 21st, Instagram^[5] user @i.bought.property.daily reposted the abovementioned video in sludge content form. The account reposted the video each day in the following weeks and went viral on several occasions. For instance, one of their Reels^[6] shared on December 27th, 2024, received over 17,500 likes in a week (shown below).

Going into late December 2024 and early January 2025, so-called Chopped Chin videos went viral based on Reels shared by Instgaram^[7] user @halal_man_2.

Other users then combined the Chopped Chin and I Bought a Property in Egypt clips to make absurd memetic videos. Instagram^[8] users @ogchoppedchin and @halal_fan_2 are the earliest known to do so. They shared a collab Reel on December 29th, showing the Chopped Chin meme with text overlay reading, "I bought a property in Egypt and what they do for you is they give you the property." It received over 1,100 likes in five days (shown below).

In the following days, others on the app posted Chopped Chin and I Bought a Property in Egypt memes. For instance, on December 31st, 2024, Instagram^[8] user @choppedchindaily shared a Powerscaling Edit between Cam Easty and Chopped Chin, gaining over 56,900 likes in three days (shown below).

Others combined Chooped Chin, I Bought a Property in Egypt and motivational videos from influencer Luke Belmar. For instance, on January 1st, 2025, Instagram^[9] user @choppedchindaily posted a Sludge Content video that combined all three, amassing over 12,400 likes in two days (shown below).

The memes circled back to TikTok in the following days, evident in a video posted by TikToker^[10] @skpthirteen on January 2nd, in which he wrote, "Fit check to go buy property in Egypt," receiving over 188,200 plays and 19,900 likes in a day (shown below).

Various Examples

Search Interest

External References