Three images of youtuber Kevin Samuels.

Kevin Samuels

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Updated May 06, 2022 at 12:59PM EDT by Zach.

Added May 06, 2022 at 07:53AM EDT by Owen.

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Kevin Samuels is a YouTuber and self-proclaimed relationship guru whose views on Black men, Black women and African-American dating life, in general, have led to controversy since he joined YouTube in 2015. His identity as a life coach coupled with expensive taste has led to associations with hustle culture and cringe in regards to memes and reactions. In early 2022, rumors of his death surfaced online, resulting in him trending on platforms like Twitter.


Kevin Samuels grew up in Atlanta, Georgia, and after higher education, he went into a career in advertising and marketing.[1] In 2013, he gained traction in suit tailoring, harking on his fashion sense that he's carried on to the present day. This gave him access to the title, "Image Consultant," meaning a consultant on someone's personal, physical image. In 2016, he was hired as an image consultant for a high-powered female attorney who was about to become a judge. This PR gig helped him understand how he could become an image consultant full-time.[1]

Online History

Samuels joined YouTube on May 20th, 2015,[2] however, he didn't upload his first video until March 6th, 2016, being a promotion for a men's fragrance. Over the course of six years, the video received roughly 46,000 views (shown below, left). He continued to post fragrance-based content going into the rest of 2016 and into 2017. This was around the same time he started making a living off image consulting. On February 13th, 2017, Samuels uploaded a video titled, "6 Reasons Men Don't Approach You," being the first video in which he covered "life coach" adjacent content. Over the course of five years, the video received roughly 48,000 views (shown below, right).

On June 3rd, 2017, Samuels uploaded a video about the dangers of simping, specifically in Black men, titled, "Stop Playing It Safe | Why Men Simp." The video would be the first of his to reach over 1 million views, accumulating roughly 1.4 million over the course of five years (shown below). The success of this video fueled his topic interest going forward.

"You're Average At Best" Controversy

Going into 2020, Samuels' content started to revolve more around life coaching and relationship advice for Black men and women, however, his ideology often sparked controversy in these communities. On December 9th, 2020, Samuels uploaded a video titled, "The 'You're Average At Best' Video," being a Zoom interview with a woman named Dell, a successful, Black business owner in North Carolina. Dell stated she makes six-figures and has trouble finding men who are "on her level," as in, men who also make six-figures.

At the 13:54-minute mark, after a long back-and-forth discussion regarding how Dell is searching for an ideal man that will be hard to find, Samuels asks her to rank herself physically from 1 to 10. She ranks herself a 5 or 6, prompting Samuels to call her "average." The video as a whole received roughly 2.7 million views over the course of a year and a half (shown below).

Death Rumors

On May 5th, 2022, rumors emerged on Twitter that Samuels had passed away. On May 6th, Twitter[3] user Phil_Lewis_ posted, "More details on Kevin Samuels, per Atlanta Police," in which the department stated he collapsed from chest pains while with a female love interest at his home (shown below).

philip lewis @Phil_Lewis_ More details on Kevin Samuels, per Atlanta Police - A woman met Samuels and spent the night with him. She ID'd him as Kevin Samuels. - Samuels complained of chest pain, fell on top of her, and she called 911. -Officials performed CPR, he was unresponsive nit # (2205), responded to a call at 297 E. Paces Ferry Ne. Apartment # :o observed the fire department engine # 21 performing C.P.R to a bla As. Ortencia Alcantara, who identified the male as Mr. Kelvin Samuels. Mr. Samuels last night, came to his apartment, and spent the night wit mplained of chest pain, and she attempted to help him, but he fell on t ed the 911 operator to contact the front desk for a defibrillator to kee e. Grady bus #741 Mr. Samuels was later transported to Piedmont Hos 8:11 AM · May 6, 2022 · Twitter Web App

Internet users started reacting to Samuels' death rumors en masse going into early May 2022. Some did not view his career as beneficial overall. For instance, on May 5th, 2022, Twitter[4] user HoodWiitch tweeted, "kevin samuels made a career off of bashing women…," earning roughly 15,600 likes in less than 24 hours (shown below, left). Other users did not appreciate the humorous "celebrations" of Samuels' passing. For instance, on May 5th, Twitter[5] user Caveman36282179 posted a tweet that followed this sentiment, earning roughly 42,200 likes in less than 24 hours (shown below, right).

mr. scrooged @HoodWiitch kevin samuels made a career off of bashing women and upholding oppressive gender standards and y'all want us to take the high road when we find out he passed away 4:10 PM · May 5, 2022 · Twitter for iPhone 2,534 Retweets 653 Quote Tweets 15.6K Likes shamm is god @Caveman36282179 All Kevin Samuels did was tell broke men and overweight women to be realistic and y'all out here acting like he was Scar from the Lion King ...y'all weird. 5:49 PM · May 5, 2022 · Twitter for iPhone 7,760 Retweets 1,097 Quote Tweets 42.2K Likes

Various Reactions

Homie-Wan Kenobi @_ThaHYPE ... Kevin Samuels trynna figure out who let women in their 30s with 4 kids in his funeral TGER 9:34 PM · May 5, 2022 · Twitter for Android Ernest Owens ... @MrErnestOwens Kevin Samuels has made a career off of shamelessly disgracing Black women for profit. He emboldened the most toxic individuals to project tired and harmful narratives about Black women. Dead or alive, what a disgraceful life to live. That's all l've got for that misogynist. 7:53 PM · May 5, 2022 · Twitter Web App 4,211 Retweets 1,216 Quote Tweets 20.1K Likes

Search Interest

External References

[1] Black Excellence – Kevin Samuels

[2] YouTube – Kevin Samuels

[3] Twitter – @Phil_Lewis_

[4] Twitter – @HoodWiitch

[5] Twitter – @Caveman36282179

Recent Videos 7 total

Recent Images 15 total

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