About

If You're 20-30 and Your Main Circle Isn't Discussing refers to a series of memes that parody a popular hustle culture image macro about elevating one's social circle. In June 2020, the original post was parodied on Twitter, while image macros posted by various self-motivation accounts in the following months found use as source material for memes.

Origin

On June 17th, 2020, self-motivation Twitter^[1] account The Wealth Dad (@thewealthdad) posted a tweet that motivated subscribers to considered changing one's social circle should it fall below certain standards. The tweet (shown below) received over 1,500 retweets, 3,800 quote retweets and 4,000 likes in one year.

In the following months, multiple self-motivation and Hustle Culture social media pages created image macros based on the tweet, including a version featuring actors Tom Hardy and Leonardo Di Caprio posted by Instagram^[2] account billionaire_world on June 24th (shown below, left) and several versions featuring Leonardo Di Caprio as Jordan Belfort in The Wolf of Wall Street posted by Instagram^[3][4][5] accounts marketingmentor.in (original macro), incomefact (remake) and financefact (watermarked version of the macro used in memes; shown below, right).

On June 20th, 2020, Twitter^[6] user @itsjacksonbbz posted the earliest known tweet that parodied the original post by The Wealth Dad, using it as a snowclone. The tweet received over 480 retweets and 2,000 likes in one year (shown below).

Spread

In mid-July 2020, following @itsjacksonbbz's meme, the tweet by The Wealth Dad gained brief popularity as a snowclone format on Twitter. For example, on June 21st, Twitter^[7] user @sadizid posted a version that received over 400 retweets and 1,100 likes in one year (shown below, left). On the same day, Twitter^[8] user @0x49fa98 posted an H.P. Lovecraft meme that received over 120 retweets and 820 likes in the same period (shown below, center). On June 23rd, Twitter^[17] user @callmeshitto reposted a cropped image macro from Instagram^[4] account incomefact, writing, "transitioning to an account that posts these things." The post (shown below, right) gained over 1,100 retweets and 18,600 likes in one year.

The format did not gain further popularity until November 12th, 2020, when an unknown page posted the first known meme, which used an image macro posted by Instagram account financefact as a template. On that day, iFunny^[9][10] users Ephemeral and denverh reposted the meme (shown below, left), with the image achieving viral spread in mid-December 2020 with more reposts.^[11][12] On November 16th, 2020, Tumblr^[13] user left-reminders posted another meme that used the macro as source material, with the post accumulating over 3,500 likes and reblogs in five months (shown below, center).

On February 16th, 2021, Redditor^[14] misterpoopybutthole5 posted the first meme that used the image macro by billionaire_world as a template, with the post gaining over 10,600 upvotes in three months (shown below, right). The post received viral spread and was followed by more edits.

The format again regained popularity in mid-April 2021, particularly on Instagram.^[15][16]

Various Examples

Templates

Search Interest

External References