About

Labubu Rave and Matcha Rave refer to a series of 2025 rave and EDM music events themed around Labubu dolls and matcha drinks. The events were mocked in memes and viral posts for their dependency on consumerism and fads. The ironic memes, at the expense of the events, were akin to slang overload memes about Labubu Matcha Dubai Chocolate. A similar meme akin to the raves was "Matcha Pilates in Bali."

Origin

Before the 2025 Labubu craze,^[2] Labubu-themed raves were already happening and going viral online. For instance, in early September 2024, multiple videos on TikTok^[4] and Facebook ^[5] of a "Labubu Rave" with Blackpink music were shared online.

On September 15th, TikToker^[1] @nathjeto posted a video from the Labubu Rave, gaining over 658,200 likes in 10 months (shown below).

Another Labubu Rave video was shared by TikToker^[3] @_momosbangs in December 2024, gaining over 116,300 likes in seven months.

Although Labubu Raves were occurring, the idea of a Matcha Rave gained viral memes first, following a tweet shared by X^[6] user @screenrotpod on May 24th, 2025, which reposted a video from the Instagram^[7] page @timeoutdubai of a Matcha Rave in Dubai. The tweet received over 6.8 million views and 2,700 likes (shown below).

pic.twitter.com/FPrIdgsdO6

— The Screen Rot Podcast (@screenrotpod) May 24, 2025

On May 26th, X^[8] user @_The_Wub_ quote-tweeted the video, reiterating in text, "Matcha Rave in Dubai." Over two months, the post received over 94,000 likes (shown below).

On June 27th, 2025, X^[9] user @yveule tweeted, "Matcha pilates in Bali before a Labubu rave >>>>>>," seemingly mocking the concept of such an itinerary. The tweet received over 15,000 likes in 10 days (shown below).

Spread

In the following weeks, more memes and jokes mocking Labubu Raves and Matcha Raves spread online. For instance, on July 4th, 2025, X^[12] user @Cheesymanfredo shared a webcomic that namedropped a Matcha Rave in Dubai, gaining over 56,000 likes in three days (shown below).

On July 5th, X^[10] user @WeBreedMenHere posted a screenshot of a Labubu Rave video from TikTok,^[11] which had an added geotag reading, "Tel Aviv, Israel," gaining over 52,000 likes in two days (shown below).

Various Examples

Search Interest

External References