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Part of a series on LinkedIn. [View Related Entries]


About

Linkedin Crying Selfie or #Vulnerabilities refers to a series of posts on LinkedIn where users share a crying selfie along with a comedic description of why they're crying. The posts are parodies of a post made by HyperSocial CEO Braden Wallake in August 2022 where he announces layoffs and shares a crying selfie. While some showed support for the post, others criticized Wallake's approach, inspiring the parodies.

Origin

On August 10th, 2022, HyperSocial CEO Braden Wallake made a post on LinkedIn[1] sharing a crying selfie and a long caption about how he had to lay off some employees recently. He writes, "This will be the most vulnerable thing I'll ever share," and goes on to describe how the layoffs were his fault, not the fault of the economy, writing, "I made a decision in February and stuck with that decision for far too long. Now, I know my team will say that ;we made that decision together', but I lead us into it. And because of those failings, I had to do today, the toughest thing I've ever had to do." He ends the post, "I can't think of a lower moment than this." The post gained over 32,000 reactions, 6,700 comments and 570 shares in a day (shown below, click to expand).

Ours? Braden Wallake • 2nd CEO of HyperSocial | CEO of HyperSphere | 5x College Drop... 1d Edited This will be the most vulnerable thing I'll ever share. I've gone back and forth whether to post this or not. We just had to layoff a few of our employees. I've seen a lot of layoffs over the last few weeks on LinkedIn. Most of those are due to the economy, or whatever other reason. My fault. I made a decision in February and stuck with that decision for far too long. Now, I know my team will say that "we made that decision together", but I lead us into it. + Follow And because of those failings, I had to do today, the toughest thing I've ever had to do. We've always been a people first business. And we always will be. Days like today, I wish I was a business owner that was only money driven and didn't care about who he hurt along the way. But I'm not. So, I just want people to see, that not every CEO out there is cold-hearted and doesn't care when he/she have to lay people off. I'm sure there are hundreds and thousands of others like me. The ones you don't see talked about. Because they didn't lay off 50 or 500 or 5000 employees. They laid off 1 or 2 or 3. 1 or 2 or 3 that would still be here if better decisions had been made. I know it isn't professional to tell my employees that I love them. But from the bottom of my heart, I hope they know how much I do. Every single one. Every single story. Every single thing that makes them smile and every single thing that makes them cry. Their families. Their friends. Their hobbies. I've always hire people based on who they are as people. People with great hearts, and great souls. And I can't think of a lower moment than this.

Wallake received both support for his "vulnerable" post and criticism, with some seeing the post as self-centered, a desperate attempt to appeal to people's emotions and for not highlighting the specific people he laid off. For example, Linkedin[2] user Kevin Nass commented, "How about using your network to help those employees find new jobs by tagging them and putting them in the spotlight, as opposed to whining about making difficult decisions as a leader and posting a crying selfie? This is one of the most out-of-touch posts I’ve seen in a long time," gaining over 400 likes in a day. Manuel Arnao wrote, "That selfie, geez. A little restraint might be good," gaining over 160 likes.[3]

Shortly after making the post, Wallake shared the LinkedIn[9] profile for Noah Smith, one of the laid-off employees, as a comment, encouraging others to hire him.

Spread

The post inspired parodies across LinkedIn as users posted their own crying selfies with comedic captions, written as if they were making an emotional announcement. The posts often use the hashtag "#vulnerabilities." For example, on August 10th, LinkedIn[4] user Drew M. posted a crying selfie with a caption reading, "Taco Tuesday was a bad choice," garnering over 17,600 reactions and 1,000 comments in under 24 hours (shown below).

Drew M.. 3rd+ spreading tribal knowledge in SaaS 20h - â’¸ I thought for at least a few minutes whether I should share this or not. #vulnerabilities No layoffs to announce... but Taco Tuesday was a bad choice. + Follow Ce Josh Malchman and 21,605 others ARI GHDYS HALL FEAT ... 1,155 comments - 69 shares

The post by Wallake received significant media attention, including stories by Newsweek,[5] Global News,[6] Vice[7] and Mashable.[8] The story also went viral on Twitter.[10][11]

Various Examples

Terence Lam. 3rd+ I am a Web3 entrepreneur in the metaverse 6h. I thought for at least a few minutes whether I should share this or not. + Follow All these #vulnerabilities shitposts are killing LinkedIn. ...
Syeda Tamseel Zahra Abedi . 3rd+ Marketing specialist | B2C lead generation | Economics | Inf... 2h. Edited. + Follow Fought myself in deciding whether to upload it or not but here is me in a guilt trap of having KFC today knowing that I have been kicking my ass off in the gym for the last whole month. Ps. No lay offs to announce! #vulnerabilities
Florian Myter . 3rd+ Figma Design to Validated Web App | Co-Founder at... 8h. + Follow #midjourney rendering of a CEO taking a selfie while crying... am I doing this trendy LinkedIn thing right? ...see more
Dominic Brasoveanu (He/Him) 3rd+ Customer Experience Expert - Transform into a Proactive Co..... 6h. I thought at least twice whether I should share this or not. #vulnerabilities + Follow No layoffs to announce here, however years are coming and they don't stop coming #zendesk #zendeskexpert #cx

Search Interest

External References

[1] Linkedin – Braden Wallake

[2] Linkedin – Nass

[3] Linkedin – Arnao

[4] Linkedin – Drew M

[5] Newsweek – LinkedIn Crying Backlash

[6] Global – CEO posts crying selfie

[7] Vice – CEO Posted Crying Selfie

[8] Mashable – Viral photo of CEO

[9] LinkedIn – noah smith

[10] Twitter – fyrescotch

[11] Twitter – petergyang



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LinkedIn Crying Selfie / #Vulnerabilities example post.

LinkedIn Crying Selfie / #Vulnerabilities

Part of a series on LinkedIn. [View Related Entries]

Updated Aug 11, 2022 at 07:19PM EDT by Zach.

Added Aug 11, 2022 at 11:53AM EDT by Phillip Hamilton.

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About

Linkedin Crying Selfie or #Vulnerabilities refers to a series of posts on LinkedIn where users share a crying selfie along with a comedic description of why they're crying. The posts are parodies of a post made by HyperSocial CEO Braden Wallake in August 2022 where he announces layoffs and shares a crying selfie. While some showed support for the post, others criticized Wallake's approach, inspiring the parodies.

Origin

On August 10th, 2022, HyperSocial CEO Braden Wallake made a post on LinkedIn[1] sharing a crying selfie and a long caption about how he had to lay off some employees recently. He writes, "This will be the most vulnerable thing I'll ever share," and goes on to describe how the layoffs were his fault, not the fault of the economy, writing, "I made a decision in February and stuck with that decision for far too long. Now, I know my team will say that ;we made that decision together', but I lead us into it. And because of those failings, I had to do today, the toughest thing I've ever had to do." He ends the post, "I can't think of a lower moment than this." The post gained over 32,000 reactions, 6,700 comments and 570 shares in a day (shown below, click to expand).


Ours? Braden Wallake • 2nd CEO of HyperSocial | CEO of HyperSphere | 5x College Drop... 1d Edited This will be the most vulnerable thing I'll ever share. I've gone back and forth whether to post this or not. We just had to layoff a few of our employees. I've seen a lot of layoffs over the last few weeks on LinkedIn. Most of those are due to the economy, or whatever other reason. My fault. I made a decision in February and stuck with that decision for far too long. Now, I know my team will say that "we made that decision together", but I lead us into it. + Follow And because of those failings, I had to do today, the toughest thing I've ever had to do. We've always been a people first business. And we always will be. Days like today, I wish I was a business owner that was only money driven and didn't care about who he hurt along the way. But I'm not. So, I just want people to see, that not every CEO out there is cold-hearted and doesn't care when he/she have to lay people off. I'm sure there are hundreds and thousands of others like me. The ones you don't see talked about. Because they didn't lay off 50 or 500 or 5000 employees. They laid off 1 or 2 or 3. 1 or 2 or 3 that would still be here if better decisions had been made. I know it isn't professional to tell my employees that I love them. But from the bottom of my heart, I hope they know how much I do. Every single one. Every single story. Every single thing that makes them smile and every single thing that makes them cry. Their families. Their friends. Their hobbies. I've always hire people based on who they are as people. People with great hearts, and great souls. And I can't think of a lower moment than this.

Wallake received both support for his "vulnerable" post and criticism, with some seeing the post as self-centered, a desperate attempt to appeal to people's emotions and for not highlighting the specific people he laid off. For example, Linkedin[2] user Kevin Nass commented, "How about using your network to help those employees find new jobs by tagging them and putting them in the spotlight, as opposed to whining about making difficult decisions as a leader and posting a crying selfie? This is one of the most out-of-touch posts I’ve seen in a long time," gaining over 400 likes in a day. Manuel Arnao wrote, "That selfie, geez. A little restraint might be good," gaining over 160 likes.[3]

Shortly after making the post, Wallake shared the LinkedIn[9] profile for Noah Smith, one of the laid-off employees, as a comment, encouraging others to hire him.

Spread

The post inspired parodies across LinkedIn as users posted their own crying selfies with comedic captions, written as if they were making an emotional announcement. The posts often use the hashtag "#vulnerabilities." For example, on August 10th, LinkedIn[4] user Drew M. posted a crying selfie with a caption reading, "Taco Tuesday was a bad choice," garnering over 17,600 reactions and 1,000 comments in under 24 hours (shown below).


Drew M.. 3rd+ spreading tribal knowledge in SaaS 20h - â’¸ I thought for at least a few minutes whether I should share this or not. #vulnerabilities No layoffs to announce... but Taco Tuesday was a bad choice. + Follow Ce Josh Malchman and 21,605 others ARI GHDYS HALL FEAT ... 1,155 comments - 69 shares

The post by Wallake received significant media attention, including stories by Newsweek,[5] Global News,[6] Vice[7] and Mashable.[8] The story also went viral on Twitter.[10][11]

Various Examples


Terence Lam. 3rd+ I am a Web3 entrepreneur in the metaverse 6h. I thought for at least a few minutes whether I should share this or not. + Follow All these #vulnerabilities shitposts are killing LinkedIn. ... Syeda Tamseel Zahra Abedi . 3rd+ Marketing specialist | B2C lead generation | Economics | Inf... 2h. Edited. + Follow Fought myself in deciding whether to upload it or not but here is me in a guilt trap of having KFC today knowing that I have been kicking my ass off in the gym for the last whole month. Ps. No lay offs to announce! #vulnerabilities Florian Myter . 3rd+ Figma Design to Validated Web App | Co-Founder at... 8h. + Follow #midjourney rendering of a CEO taking a selfie while crying... am I doing this trendy LinkedIn thing right? ...see more Dominic Brasoveanu (He/Him) 3rd+ Customer Experience Expert - Transform into a Proactive Co..... 6h. I thought at least twice whether I should share this or not. #vulnerabilities + Follow No layoffs to announce here, however years are coming and they don't stop coming #zendesk #zendeskexpert #cx

Search Interest

External References

[1] Linkedin – Braden Wallake

[2] Linkedin – Nass

[3] Linkedin – Arnao

[4] Linkedin – Drew M

[5] Newsweek – LinkedIn Crying Backlash

[6] Global – CEO posts crying selfie

[7] Vice – CEO Posted Crying Selfie

[8] Mashable – Viral photo of CEO

[9] LinkedIn – noah smith

[10] Twitter – fyrescotch

[11] Twitter – petergyang

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