Long John Silver's Conspiracy Theory
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About
The Long John Silver's Conspiracy Theory is related to the seafood, fast-food restaurant chain Long John Silver's which is speculated to be a large-scale, marijuana, money-laundering operation perpetrated by the United States government. Although Google search interest dates back to 2009, the conspiracy theory wasn't outlined in full until mid-2019 on Reddit. Evidence for the theory relies heavily on the cliché that no one ever eats at Long John Silver's.
Origin
On April 16th, 2019, Redditor Thawsan made a post to /r/conspiracy[1] that outlined what they believed was a "Large-Scale Marijuana money laundering Operation" going on with Long John Silver's restaurants. They started their post by talking about how Long John Silver's restaurants were never busy. Then they wrote about the history of the restaurant, namedropping its founder, Jim Patterson, who started the chain in 1969 in Lexington, Kentucky.
The post went on to namedrop the "Cornbread Mafia," a successful gang of moonshiners in the American south run by a man named John “Johnny” Robert Boone. In the late 1960s, Boone wanted to get into the marijuana business, which he did, and him and the Cornbread Mafia made a lot of money doing so, so much that they needed some way to launder it.
Redditor Thawsan then made the connection between Boone and Patterson living in nearby, Kentucky counties.[2] They used this as evidence alongside the fact that the brand, despite growing in locations, never had any customers to begin with according to Thawsan.[1]
Over the course of three years, the Reddit post received over 960 upvotes.[1]
Spread
In the comment section of the post, Redditors reacted to the theory and gave their own takes. For instance, Redditor[3] Tminus321boom agreed with Thawsan, claiming, "I live in Lexington. Folks who aren't familiar with this area or the particulars surrounding the Cornbread Mafia, I've got to be honest with you… this theory actually makes a TON of sense…" The comment received over 110 upvotes in three years.
On the contrary, Redditor[4] jimmyjoejohnston was skeptical, stating evidence of Yum! corporation, the same company which owns Taco Bell and KFC, buying the brand in the late 90s. This evidence didn't fully debunk Thawsan's theory but aimed at debunking the latter half of their claim that the restaurant still functions as a Cornbread Mafia money-launderer in 2019.
On April 20th, 2019, a YouTube video was uploaded by PKA Highlights in which they outlined and talked about the Long John Silver's conspiracy. Over the course of three years, the video received roughly 69,100 views (shown below, left). A week prior, on April 13th, 2019, the YouTube channel Mashable posted a video called, "The Real Reason Long John Silver's Is Struggling To Stay Open," which levied multiple reasons for the company's decline. Over the course of three years, it earned roughly 246,600 views (shown below, right).
In mid-2021, the conspiracy theory received increased attention on TikTok. On May 19th, 2021, TikToker[5] qunchyy posted a video about it that earned roughly 9,500 plays and 1,500 likes in 11 months (shown below, left). On January 22nd, 2022, TikToker[6] mattronan2 posted a video that showed him and his friends entering a Long John Silver's to try and find out if the conspiracy was true. The video earned roughly 11.4 million plays and 768,300 likes in three months (shown below, right).
https://www.tiktok.com/embed/v2/6964104540417166598
https://www.tiktok.com/embed/v2/7056122647075097902
The theory continued to draw interest in TikTok going into 2022.
Various Examples
https://www.tiktok.com/embed/v2/6940243594259352837
https://www.tiktok.com/embed/v2/7056544438432288046
https://www.tiktok.com/embed/v2/7082915837677718830
Top Comments
Tigrerojo
Apr 21, 2022 at 03:43PM EDT
ObadiahtheSlim
Apr 21, 2022 at 03:13PM EDT