Mard Sirf Apni Pasand Ki Aurat
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Mard Sirf Apni Pasand Ki Aurat refers to a catchphrase and snowclone meme in Hindi, popular in Indian internet circles. The phrase translates to "Men only do X for girls they like." In 2021, the wholesome meme grew popular on Twitter and Instagram, with sincere and wholesome posts before the trend underwent an ironic shift in late 2022 and early 2023.
The earliest known phrasal variant of the catchphrase "Mard sirf apni pasand ki aurat ke liye" stems from Facebook, with the Facebook page "Mairaaah." posting a status on March 5th, 2021, that read, "Mard sirf apni pasand ki auratse gaaliyan sun sakta hai," which translates to "Man can only bear insults from a woman he likes." The phrase was reposted to Twitter by @Faadii00 on March 8th, 2021, gathering over 40 likes. On November 10th, 2022, the tweet was reposted by various Instagram pages, gathering over 50,000 likes each (seen below, left). On November 20th, 2022, another version of the phrase was posted to Instagram page @adultfamily, where it gathered over 36,000 likes in nearly two months (seen below, right).
On December 5th, 2022, Instagram page @desiwholesomememes posted a meme that read, "Mard sirf apni pasand ki aurat see Gaslight ho sakta hai," which translates to "A man can only be gaslit by a woman he likes." The post gathered over 5,000 likes in two months (seen below, left). On December 9th, 2022, the official Instagram page for MemeChat posted a version of the meme that read, "A man only attaches the suffix "ji" (honorific) to the name of a woman he likes." The post gathered over 1,000 likes in nearly two months (seen below, right)
On December 10th 2022, Instagram page @simpostingindia posted an image of Indian cricketer Jadeja and his MLA wife, alongside a caption that read, "A man can only leave his work behind for a woman he likes." The post gathered over 27,000 likes in nearly two months (seen below, left). On December 26th, 2022, Instagram page @RVCJMedia posted a version of the meme that read, "A man will only lose sleep to text a girl he likes," gathering over 200,000 likes in over a month (seen below, right).
 Instagram – adultsociety
 Instagram – .chutiyapa.
 Instagram – desiwholesomememes
 Instagram – memechat.app
 Instagram – simpostingindia
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