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Part of a series on Mark Zuckerberg. [View Related Entries]


Mark Zuckerberg and Sweet Baby Ray's BBQ Sauce memes depicting the Facebook CEO and his memed love for sweet baby rays.

Mark Zuckerberg and Sweet Baby Ray's BBQ Sauce

Part of a series on Mark Zuckerberg. [View Related Entries]

Updated May 21, 2025 at 12:33PM EDT by Zach.

Added Nov 03, 2021 at 12:26PM EDT by Brandon.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

Mark Zuckerberg and Sweet Baby Ray's BBQ Sauce refers to an ongoing meme and inside joke about Facebook CEO Mark Zuckerberg's love for Sweet Baby Ray's BBQ sauce. Memes about Zuckerberg's adoration for Sweet Baby Ray's originated in May 2018 when he mentioned the BBQ sauce during his smoking meats livestream video, later becoming a self-referential meme when he included it in the background of the 2021 Facebook keynote livestream when the company announced its Meta name change.

Origin

On October 9th, 2016, Mark Zuckerberg held a livestream on Facebook[5] from his backyard where he was smoking a brisket and some ribs in a smoker behind him. The livestream video went briefly viral and was covered in the media, such as a viral video that was made out of the dialogue he said during it. This video was uploaded to YouTube[1] by the channel TheUncannyValley on May 21st, 2018, which has edited together the samples of Zuckerberg talking about Sweet Baby Ray's, earning 1.2 million views in three years (shown below).



Spread

On October 28th, 2021, Mark Zuckerberg took part in a video conference to talk about the change in direction of Facebook's parent company to Meta, with a focus on the Metaverse. During this press conference, it was shown in the background that up on a shelf, used as a bookend, was a bottle of Sweet Baby Ray's barbecue sauce (shown below). This was quickly caught by viewers, who took to social media to express their confusion and disbelief, increasing the association and number of memes referencing Zuckerberg's love for Sweet Baby Ray's.



Later that day, Redditor[2] dobbyisafreepup uploaded one of the first memes about it to the subreddit /r/memes[3], earning 32,000 upvotes in five days (shown below).


why does he have sweet baby rays bbq on the decorative shelf

On October 29th, 2021, Twitter[4] user @bergoesbrr uploaded a meme about Zuckerberg using the After All, Why Not? Why Shouldn't I meme template to show Zuckerberg's thought process behind putting the BBQ sauce on his bookshelf (shown below).


Sent image by friend without source, reverse image search unsuccessful

Various Examples


I'm tired of these people, their Facebooks. I'm tired of hiding my love for Sweet Baby Rays BBQ sauce they don't know, the sauce is the boss musiC 4 BAND prettycooltim How do you do, fellow humans? the Bo SALET BABY Bare

*Salesman slaps top of bookshelf* "You can fit so much Sweet baby Ray's on this" COHABIE IN RATS IB6BB SOUEEZABLE EE BAUCES SWEET BABY Hickory& Brown Súgar Barbecue Sauce NET WT. 18 02 (1 LR 2 02) 510g You know, I'm something of a book myself EET BABY Y RAY'S The Sauce s the Boss! RAY'S BABY EARTHLING BOOKSHELF ITEMS SWEET SANGES GOURMET .** Hickory & Brown Sugar Barbecue Sauce


Search Interest

External References

[1] YouTube – Z U C C

[2] reddit – dobbyisafreepup

[3] reddit – r/memes

[4] twitter – bergoesbrr

[5] Facebook – Mark Zuckerbergs livestream

Recent Videos 1 total

Recent Images 24 total


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