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NARS Cosmetics Phallic Lipstick Ad
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About
NARS Cosmetics Phallic Lipstick Ad refers to a short video advertisement for NARS Cosmetics Nude Morocco Lipstick originally posted to Instagram in August 2019. The video shows a close-up of the lipstick being melted in reverse, using the nude color and shape of the lipstick to purposefully resemble a penis.
Origin
On August 11th, 2019, NARS Cosmetics[1] posted a video of their lipstick being melted in reverse with the caption, "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon. #NARSAFTERHOURS" (shown below). The post garnered over 827,300 views in a day.
Spread
On August 11th, 2019, various Instagram users commented on the creativity of the ad. NARS replied to some of the comments suggesting they knew it looks phallic. Twitter user @yashar[2] reposted the video and gained over 13,100 likes and 2,800 retweets in a day (shown below).
Uh.
The new ad forNARSCosmetics</a> lipstick 😳<br><br>Look at the caption <a href="https://t.co/jhLBfyHYDV">pic.twitter.com/jhLBfyHYDV</a></p>— Yashar Ali 🐘 (
yashar) August 11, 2019
Some Twitter users denounced the advertisement. For example, @eresateM[3] tweeted, "WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool" (shown below, left). The tweet gained over 70 likes and 50 comments disagreeing with their statement. Chrissy Teigen[4] tweeted light-heartedly, "honestly in love with this color and now I must have it to soften my boner" (shown below, right). The tweet accumulated over 6,500 likes and 200 retweets in a day.


Various Examples






Search Interest
External References
[1] Instagram – NARS Cosmetics
[4] Twitter – ChrissyTeigen
Recent Videos
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Top Comments
Nedhitis
Aug 12, 2019 at 03:30PM EDT
UnknownCanadian
Aug 12, 2019 at 05:01PM EDT