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NARS Cosmetics Phallic Lipstick Ad

NARS Cosmetics Phallic Lipstick Ad

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Updated Aug 12, 2019 at 03:57PM EDT by Don.

Added Aug 12, 2019 at 01:55PM EDT by Sophie.

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About

NARS Cosmetics Phallic Lipstick Ad refers to a short video advertisement for NARS Cosmetics Nude Morocco Lipstick originally posted to Instagram in August 2019. The video shows a close-up of the lipstick being melted in reverse, using the nude color and shape of the lipstick to purposefully resemble a penis.

Origin

On August 11th, 2019, NARS Cosmetics[1] posted a video of their lipstick being melted in reverse with the caption, "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon. #NARSAFTERHOURS" (shown below). The post garnered over 827,300 views in a day.



Spread

On August 11th, 2019, various Instagram users commented on the creativity of the ad. NARS replied to some of the comments suggesting they knew it looks phallic. Twitter user @yashar[2] reposted the video and gained over 13,100 likes and 2,800 retweets in a day (shown below).



Some Twitter users denounced the advertisement. For example, @eresateM[3] tweeted, "WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool" (shown below, left). The tweet gained over 70 likes and 50 comments disagreeing with their statement. Chrissy Teigen[4] tweeted light-heartedly, "honestly in love with this color and now I must have it to soften my boner" (shown below, right). The tweet accumulated over 6,500 likes and 200 retweets in a day.


Teresa Marie @eresateM Replying to @yashar and @NARSCosmetics WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool. 7:51 PM - Aug 11, 2019 Twitter Web App christine teigen @chrissyteigen Replying to @yashar and @NARSCosmetics honestly in love with this color and now I must have it to soften my boner 11:36 PM - Aug 11, 2019 Twitter Web App

Various Examples


Slightly Big Tho @QuitaOnTheBeat NARS lipsticks be named Orgasm, Sexual Healing, P---- Poppin', etc... They know what the f--- they're doing! 9:13 PM Aug 11, 2019 Twitter for iPhone ketamine holy water @rosyghoul Replying to @NickNMedia nars: "has the iconic 'orgasm blush* everyone: ok ya nars: *melts a lipstick everyone: IN MY GOOD CHRISTIAN HOUSEHOLD? 11:49 AM Aug 12, 2019 Twitter for iPhone The Washington Time Post washington time NARS Cosmetics' new After Hours lipstick mocked for looking like a willy thewashingtontime.com/nars- cosmetics... 8:58 AM Aug 12, 2019- Word Press.com Kelle Salle @Kelle_S6 That NARS lipstick campaign 0 Kelle S6.8h Kelle Salle Replying to @Kelle_S6 Well, they don't have a blush called Orgasm for nothing Nance @solusnan1 Replying to @yashar and @NARSCosmetics I just had a few words with a man defending my use lipstick and now this. Who the hell would find this ad appealing and rush out to buy it. I thought Nars was classier than this. 3:36 AM - Aug 12, 2019 from North Carolina, USA- Twitter for iPhone GracieLou Freebush @PayneMaraya Why are people being all "ew". It's nars. This is how they do. FFS they have a blush called super orgasm. Y'all can put d--- in your mouth daily, but be like ewwww the lipstick looks like a penis? Calm down I will surely be buying this. 10:31 AM - Aug 12, 2019 Twitter for iPhone

Search Interest

External References

[1] Instagram – NARS Cosmetics

[2] Twitter – Yashar

[3] Twitter – eresateM

[4] Twitter – ChrissyTeigen

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Top Comments

UnknownCanadian
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UnknownCanadian

One one hand, I do think that the Twitter soccer moms complaining about this are kinda exaggerating when they think this will "corrupt their children" or something. Come on, you can find real dicks on the internet in less than a millisecond, I'm sure your child has seen worse.
On the other hand, this ad is just trashy as fuck. Who thought this was a good way to market their product?

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