Online Millennial
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About
Online Millennial refers to a dialogue snowclone popular on Tumblr that satirizes web-based marketing to millennial in which a brand attempts to present itself as hip on social media in attempt to relate to the demographic.
Origin
On March 13th, 2016, Tumblr user gotitforcheap, since deactivated, posted a dialogue meme imagining millennials talking about eating at McDonald's after seeing McDonald's have a witty interaction online.[1] The post has gained over 101,000 notes (shown below).
Spread
The post was popular but did not become a popular snowclone until McDonald's Anti-Trump Tweet on March 16th, 2017. After the McDonald's Twitter account sent Donald Trump a mean tweet, some people responded with support for the company, pledging that they would eat McDonald's that day (shown below).
Buzzfeed included the above tweet in a photoset post for their Tumblr[2] account. User Papatalus responded with a screenshot of gotitforcheap's post, making it appear as though gotitforcheap predicted the event. Following that, the "online millennial" post developed into a snowclone on Tumblr where "McDonald's" was replaced (examples shown below). On May 27th, 2017, memedocumentation[3] covered the spread of the meme on Tumblr.
Various Examples
Search Interest
Unavailable
External References
[1] Meme Documentation – Online Millennial
[2] Tumblr – Buzzfeed Post
[3] Tumblr – Meme Documentation Entry
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Top Comments
Nedhitis
Jun 01, 2017 at 11:16AM EDT
a
Jun 01, 2017 at 10:21AM EDT in reply to