Are the people behind the Twitter accounts for food chains not… you know, also young themselves..? Here is Wendy's Twitter handle's person behind it:

And, while not a fast food chain, Sonic_Hedgehog's:

And nobody tells these people what to say exactly. So, how would them be "pandering to millennials"..? They are pretty much millennials themselves, acting natural and having fun at their job, which so just happens to resonate well with others.

I am not saying this is not a marketing strategy, because yes, it is, but… why is that automatically a bad thing..? Would they rather have companies advertise through boring TV ads that nobody cares about..? Pretend their product is the hottest shit out there, when even Sonic_Hedgehog has poked fun countless times about the more shitty Sonic games..? Or flood the internet with even more ads that most of us block..? Moreover, what right does Tumblr of all places have to criticize others about pandering to the youth..? None of the crazy ideals originated or mainly encouraged on Tumblr are adopted by anyone above 25 or so, so that place is pretty much millennial haven, so joke is on them.

Some people?? Use low-quality memes?? To cope????