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Paneer Posting / Aaj Admin Paneer Khayega

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Updated Apr 11, 2023 at 02:57PM EDT by sakshi.

Added Apr 03, 2023 at 02:27PM EDT by sakshi.

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Paneer Posting is a slang phrase popularly used in the replies or comment sections of an Indian social media upload suspected to be a paid promotional post. "Paneer" is a Hindi word for "cottage cheese," and is considered to be a rich and indulgent dish, with the phrase Aaj Admin Paneer Khayega meaning the paid post will earn the admin a paneer meal. The phrase "paneer posting" came into popular use in early 2022 and is believed to have originated on Instagram before being used on Twitter.


The earliest notable meme using the phrase "Aaj Admin Paneer Khayega" is an October 28th, 2021 post by Instagram[5] page memespromax2.0 that gathered 700 views in over a year (seen below). Other Instagram posts in 2021 made allusions to promotional posts earning admins paneer meals as well.[6][7][8]

The earliest known use of the phrase "paneer posting" is a January 24th, 2022 carousel Instagram post[1] made by udas_chidiya_memes. The caption of the post reads, "Uttar Pradesh election thread 🧵 (This is not paneer posting)," with the implication being that this particular political post was not funded by a political party. The post gathered over 800 likes in a year (seen below).


On February 2nd, 2022, Twitter[2] user @rishiicasm posted a reply using the phrase "paneer posting" to a meme featuring YouTuber Amit Bhadana. The original poster replied to the accusation of "paneer posting" by joking about Bhadana being his personal friend.

Raja Babu @GaurangBhardwa1 Feb 2, 2022 *मैं कुछ भी घटिया पोस्ट करते हुए * फोलोवर जिसे मेरे से RT लेनी है : 550 तब मैं : 64 Chup, Overacting ho rahi hai t2 156 ilhi RISHI @Rishiicasm Replying to @GaurangBhardwa1 Paneer Posting 6:53 AM • Feb 2, 2022 794 : :

On February 18th, 2022, Instagram[9] page satirehiphop posted a meme using the phrase "Admin paneer khayega," gathering over 3,900 likes in a year (seen below).

realkrsna 4h @m_c_stan believe it Services 0:09 m_c_stan FINCY C STAN'S 372997 ALBUM OUT NOW - @MCSTAN.BFAN.LINK ETTICHEN A Hip hop_india12 HIP HOP MEMEY O Satire HipHop Man From Delhi Comments "Aaj Admin Paneer Khayega" After R$NA Shared MC Stan's Album

On April 18th, 2022, Twitter[3] user @cbhat5 posted a reply to a possible paid tweet promoting the education app "Seekho" saying, "Instagram pe this is called paneer posting in case one doesn't work at seekho and posts/tweets this."

shruti @JustShruting Apr 18, 2022 29 Upskilling through old, boring and mediocre way Jigsaw @cbhat5 42 Upskilling through with exciting weekly challenges and competitions SEEKHO 77 la 001 Replying to @JustShruting and @Seekho_ai Instagram pe this is called paneer posting in case one doesn't work at seekho and posts/tweets this. 12:03 PM Apr 18, 2022 :

On April 24th, 2022, Instagram[4] page Emoboisofindia made a carousel post with the caption "Paneer posting 🤝 asking you all for places to eat paneer #emoboisofindia #escaypelive." The first image in the carousel was a promotional meme for the show "Escaype Live." The post gathered over 19,000 likes in nearly a year (seen below).

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External References

[1] Instagram – udas_chidiya_memes

[2] Twitter – Rishiicasm

[3] Twitter – cbhat5

[4]  Instagram – emoboisofindia

[5] Instagram – memespromax2.0

[6] Instagram – single.stud

[7] Instagram – thedopeindian

[8] Instagram – marathi_memes_and_trolls

[9] Instagram – satirehiphop

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