Ty Logan / Ruininit

About

Ty Logan is a United Kingdom-based comedian, vlogger and actor known for his Instagram sketches, often recorded with a thick accent. In September 2019, Logan's sketches were popularized as reaction videos after a video in which he says "ruininit" was widely circulated.

Online History

On January 25th, 2018, UK comedian Ty Logan uploaded the first post to his Instagram^[1] account ty_logan300 (shown below). On March 12th, 2018, Ty Logan uploaded his first vlog to Instagram,^[2] with the video receiving over 52,900 views and 3,200 likes in two years (shown below, right).

Starting on September 10th, 2018, Ty Logan uploaded multiple sketches and comedy vlogs to his Instagram^[3][4][5] profile, including a number of comedy vlogs recorded inside his car (examples shown below).

On August 21st, 2019, ty_logan300 made an Instagram^[6] post in which he urged Londoners to turn in their cold weapons (shown below). On August 25th, 2019, Daily Mail^[7] reported on the post.

Enough is enough. All jokes aside, put down a knife, and save a life

Prior to his meme popularity, Ty Logan had over 46,000 Instagram followers on August 25th, 2019.^[6] As of December 17th, 2019, Ty Logan had over 225,000 followers on Instagram.

"Ruininit" and Meme Popularity

On January 6th, 2019, Ty Logan posted a comedy vlog^[8] complaining about "hoes" entering long term-relationships and starting families and therefore no longer being sexually available to him, saying that men who date and marry them are "ruining it" (shown below). The video accumulated over 150,100 views and 28,900 likes in one year.

Aw, man! You're just ruining it! Look at my lips: you're ruining it! Ruining! Ruining the fun for the next man…

On August 21st, 2019, Twitter^[9] user @KaesosComfy used the clip of Ty Logan saying "ruining it" as a reaction, with the tweet gaining over 1,300 retweets and 4,500 likes in four months (shown below).

The reaction video did not see significant spread until on September 6th, 2019, Twitter^[10] user @RAofficial__ used it for a tweet which gained over 520 retweets and 1,500 likes (tweet no longer available. On September 8th, 2019, Twitter^[11] user @its_tannn used the video with another caption, receiving over 15,900 retweets and 57,600 likes.

In the following week, the reaction video gained significant popularity in memes on Twitter and Instagram. For example, a tweet^[12] by user @Currymuncher00 received over 5,300 retweets and 14,700 likes (shown below). A post by Instagram^[13] user dankkillua gained over 14,200 views and 2,700 likes.

In the following months, "Ruininit" and several other sketches by Ty Logan maintained significant popularity as reaction videos on Instagram. For example, a September 19th, 2019, post^[14] by lightskinwonderful received over 31,100 views and 7,900 likes in three months (shown below, left). An October 24th, post^[15] by siimpstars gained over 19,100 views and 3,800 likes in two months (shown below, center). A November 1st, 2019, No Nut November post^[16] by humanity.gone24 received over 27,000 views and 8,400 likes (shown below, right).

Personal Life

Ty Logan lives in Harrow, London. He is a grandson of reggae singer Dennis Brown.^[7]

Search Interest

External References