Rich Kids of Instagram

Rich Kids of Instagram

Part of a series on Instagram. [View Related Entries]
[View Related Sub-entries]

Updated Jul 02, 2014 at 06:43PM EDT by Molly Horan.

Added Dec 11, 2012 at 03:57PM EST by amanda b..

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.


Rich Kids of Instagram is a single topic blog that showcases conspicuous displays of high life and luxury shared by teenagers of wealthy families on the photo-sharing platform Instagram.


On July 13th, 2012, the single topic blog Rich Kids of Instagram[1] was launched as a critique of lavish lifestyles boasted by some teenagers on the app. The anonymous owners of the blog encourage Instagram users to use the hashtag #rkoi to collect the photos. Within two weeks, the hashtag[2] had accrued more than 1,200 Instagram photos.



On January 21st, 2012, Venezuelan President Hugo Chávez’s 14-year-old daughter Rosines Chávez posted an Instagram picture of herself posing with a wad of U.S dollar bills via Twitter. Chávez’ photograph was instantly met by negative response from Venezuelan Internet users on Twitter, Tumblr and Facebook, spawning parody images of people showing off particular items in large quantity. The reaction images became associated with the Twitter hashtag #Rosinesing, taking the verb form of Chávez’ name.

Daughter of Hugo Chavez, Rosine Chávez, posing with a fanned out stack of USD dollar bills that covers up her lower face which started the photo fad of posing with things that are scarce in Venezuela


Throughout July 2012, Rich Kids of Instagram was featured on the NY Daily News[3], Buzzfeed[4] and the Atlantic Wire.[5] On July 20th, The Huffington Post[6] published an interview article with Annabel Schwartz , a 19-year-old Instagram user whose photograph of herself vacationing in Saint-Tropez was featured on the blog (shown below, left), in which she stated that her and her friends "consider themselves to be a lot more substantial than their father's credit card."

By mid-August 2012, criticisms surrounding the phenomenon had further grown through additional coverage in the U.S. news media and blogs, including CNBC, PC Magazine, MSNBC, Examiner and Gather. On August 14th, PC Magazine ran two articles, "Embarassing Rich Kids of Instagram"[9] and "Oversharing Prompts Shutdown of Dell Daughter's Twitter Account"[10], which reported that a photo of Michael Dell's son Zachary eating on a family jet (shown above, right) was featured on the site. The photo had been shared on Instagram by daughter Alexa Dell, who was subsequently forced to shut down her various social media accounts.


Several location specific "rich kids" Facebook and Tumblr groups have emerged for a specific look at how the young spend their wealth in different parts of the world, focusing on countries, cities or even neighborhoods within cities. Some examples include the Tumblr Rich Kids of Hong Kong[21], Rich Kids of Upper East[22] (referring to the Upper East side of New York City), Rich Kids of Poland[23], Rich Kids of Denmark[24] and Rich Kids of Serbia.[25]

News Media Commentaries

The scornful reaction to Rich Kids of Instagram was also echoed by several commentators and journalists; CNBC likened the Tumblr blog’s voyeuristic appeal to the 2003 documentary film Born Rich[8] and the MTV series “My Super Sweet 16.” The Washington Post[13] published an op/ed titled "Why the Internet Hates the Rich Kids of Instagram and the Brant Brothers", which argued that the Internet reviles "ostentatious displays of wealth."

Notable Examples

19/1 Guests: 0 1:46 60057 eprint #: Grey Goose (2 0485.00) Reny Martin VSOP VEUVE JEROBOAM (2 02200.00) Sm Still Water (8 85.00) 12 LTR MOET 970,00 700,00 4400,00 40.00 10000,00 Subtotal Tax 16110.00 1691.56 Total Included Service 20.00% Total 17801.56 3222,00 21023.56 alance Du 21023.56 we love your beautiful face

Rich Kids of Beverly Hills

On August 5th, 2013, Hollywood news site Deadline[14] reported that E! is developing a new reality TV series about a group of Beverly Hills teenagers who became somewhat online notorious after their pictures were featured on Rich Kids of Instagram.


On the proposed series, produced by ITV Studios America in association with Leepson Bounds Entertainment, the offspring of the most elite families and billionaire moguls party, play and support each other against a backdrop of wealth. Rich Beverly Hills teens have been a staple on TV with the two Beverly Hills, 90210 series. On the unscripted side, well-to-do young residents of the posh neighborhood are featured on another NBC Universal cable series, Bravo’s Shahs Of Sunset.

On December 13th, E! Online[15] published an article introducing the cast members of Rich Kids of Beverly Hills. Slated for premiere on January 19th, 2014, the series features five twenty-somethings Morgan Stewart, Brendan Fitzpatrick, Dorothy Wang, Roxy Sowlaty and Jonny Drubel, with a special appearance from E.J. Johnson, the openly gay son of former NBA star Magic Johnson.

Fictional Adaptation

Also on December 13th, the site was updated with an announcement of a fictional novel adaptation inspired by the blog, describing it as "a dishy and hilarious tale about the intersecting lives of the world’s most extravagant, unapologetically uber-rich teenagers." According to The Daily Dot[16], the anonymous creator of the blog was approached last spring with the idea for a novel adaptation to be authored by Maya Sloan, who is currently working with Kylie and Kendall Jenner of the Kardashian family on their first book project.

RICH KIDS Rich Kids of Instagram: A Novel Hardcover by The Creator of Rich Kids of Instagram (Author), Maya Sloan (Author) INSTAGRAM See all 2 formats and editions NOVB Hardcover Kindle $10.67$18.50 Prime 1 New from $18.50 Based on the wildly popular blog "Rich Kids of Instagram," a dishy and hilarious novel about the intersecting lives of the world's most extravagant, unapologetically uber-rich teenagers The "Rich Kids of Instagram" are not your typical well-to-do brats. These "kids" drive Ferraris, fly to their weekend getaways in private jets, and post self-indulgent photos of themselves online as frequently-and as wantonly-as they blow wads of cash. Not to mention that they're more involved in sex, drugs, and power plays than most people twice their age RICH KIDS OF INSTAGRAN WITH MAYA NLOAN Drawing from the ten most frequent contributors to the popular blog of the same name-which receives an average of 850,000 unique visitors a month and has been featured on 20/20, The New York Times, The Washington Post, Forbes, The Atlantic, Buzzfeed, Gawker, and others-Rich Kids of Instagram revolves around a core group of spoiled young people, from a Southern Belle poultry-empire heiress to a media mogul's driven daughter and an old-money rifle heir with a Mayflower legacy; to a nouveau riche outsider who is thrust into the members-only universe of the .1%, with scandalous results

Rich Kids of Snapchat

On October 24th, 2013, a Facebook page[18] titled “What Happens at Private School Goes On Snapchat” was created to curate a series of snapchats submitted by wealthy students attending private schools in the United Kingdom, accompanied by captions written in the same tone of entitlement as seen on Rich Kids of Instagram. The Rich Kids of Snapchat page on Facebook was first picked up by Buzzfeed[19] on June 13th, followed by Jezebel's[20] coverage on July 2nd. As of July 2014, the Facebook page has gained over 240,000 likes.

How scholarship kids fit in Needed something to level my chair on Casual Hand Washing

Search Interest

External References

[1] Rich Kids of Instagram

[2] – Pictures tagged #rkoi

[3] NY Daily News – Rich Kids of Instagram

[4] Buzzfeed – The Rich Kids Of Instagram

[5] The Atlantic Wire – Rich Kids of Instagram Epitomize Everything Wrong with Instagram

[6] the Huffington Post – Rich Kids Of Instagram: Annabel Schwartz, Teen Pictured, Reacts To Viral Tumblr

[7] CNBC – Rich Kids of Instagram

[8] Wikipedia – Born Rich

[9] PC Mag – Embarassing Rich Kids of Instagram

[10] PC Mag – Oversharing Prompts Shutdown of Dell Daughter's Twitter Account

[11] Examiner – Rich Kids of Instagram

[12] Gather – Rich Kids of Instagram – You Havent Lived Until You've Doused Yourself in Dom Perignon

[13] The Washington Post – Why the Internet hates the Rich Kids of Instagram and the Brant Brothers

[14] Deadline – E! Developing ‘Rich Kids Of Beverly Hills’ Reality Series

[15] E! – Rich Kids of Beverly Hills

[16] Daily Dot – Rich Kids of Instagram creator dishes on the upcoming novel based on his blog

[17] New York Post – ‘Rich Kids of Beverly Hills’ to take on Kardashians

[18] Facebook – Private School Snapchat

[19] Buzzfeed – There Is A “Rich Private School Kids” Snapchat And It’s As Bad As You’d Expect

[20] Jezebel – 'Rich Private School Kids' Snapchat Offers New Batch of Kids to Hate

[21] Tumblr – Rich Kids of Hong Kong

[22] Tumblr – Rich Kids of Upper East

[23] Tumblr – Rich Kids of Poland

[24] Facebook – Rich Kids of Denmark

[25] Tumblr – Rich Kids of Serbia

Recent Videos

There are no videos currently available.

Recent Images 26 total

Top Comments

+ Add a Comment

Comments (98)

Display Comments

Add a Comment

Word Up! You must login or signup first!