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Pitzah (Hasbulla Magomedov)
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About
Pitzah refers to a viral video of Russian influencer Hasbulla Magomedov eating a slice of pizza, first saying "pizza" in a high-pitched tone. Hasbulla has a genetic growth disorder that leaves him at 3-feet tall. The video was first posted to Tamaev Asxab's Instagram in May 2021, then Hasbulla's Instagram in June 2021, going viral over the course of the month on TikTok and inspiring edits on YouTube where it was used as an exploitable format.
Origin
On May 27th, 2021, TikToker[1] @Tamaeev, a friend, MMA fighter and regular collaborator of Hasbulla's, posted a video of Hasbulla saying "pizza," sounding like "pitzah" due to his accent, and then taking a bite of a slice (shown below). The video gained over 8.4 million views in a month.
https://www.tiktok.com/embed/v2/6966983025410280706
Spread
The clip of Hasbulla eating pizza was shared a number of times across social media platforms, going viral on TikTok and Instagram as a number of other clips of Hasbulla also went viral. By late June, the video became the subject of edits.
On June 23rd, 2021, YouTuber[2] Call_Me_Sullyyy posted a video edit combining the Pitzah video with a video of Abdu Rozik, who allegedly fought Hasbulla, eating a burger in a video known as Borgir, garnering over 1.8 million views in five days (shown below).
On June 26th, YouTuber[3] Memus posted a video combining various clips of Hasbulla and Abdu Rozik eating food with additional effects, garnering over 180,000 views in two days (shown below, left). On the same day, YouTuber[4] Szwagier Cyborg posted a similar video framed as "pitzah vs. borgir," garnering over 69,000 views in two days (shown below, right).
Related Memes
Borgir
Borgir, Burgir or Boorgir, refers to a viral video of Tajik singer Abdu Rozik, a 17-year-old who looks like a child due to a genetic disorder, saying "burger" in an accent so it sounds like "borgir," then taking a bite of the burger. The video was first uploaded to Instagram in May, with an alternate angle posted to TikTok that day. It went viral across social media over the course of the next two months (shown below).
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