About

Whale is a photo-editing app developed by Facebook which will allow users to create their own memes within the platform. The app will allow users to edit uploaded photos and a selection of stock photos with text and effects in 2-4 panel images.

History

Whale debuted on the Apple App store on November 15th, 2019.^[1] The description of the app reads:

- Pick a photo: Snap a real-time photo, choose from your camera roll, or browse our library of stock images.
- Make your meme: Get creative with text, images, emojis, filters, and popular effects.
- Save and share: Share your creation on social media or directly in your conversations right from the app.

The app page also states that there are no hidden premium service features and posts can be shared directly to social media from the app. As of November 20th, the app is only available in Canada.

Online Presence

The app began seeing coverage shortly after it was posted to the app store. The Information^[2] first reported on the app on November 18th. The Information reported the app was made by a "skunkworks" group within Facebook called New Product Experimentation, which has also created the apps Bump and Aux. Facebook stated to The Information that the apps of New Product Experimentation could be shut down quickly and are an experiment to help the company test new features people like. The app was covered by Tech Crunch^[3] and Business Insider.^[4]

Search Interest

External References