Bra Status Updates

Bra Status Updates

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Updated Nov 11, 2019 at 05:02AM EST by Y F.

Added Jan 08, 2010 at 11:18AM EST by Chris Menning.

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January 7, 2010 Some fun is going on... just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status..


Bra Status Updates is an online survey game that spread through Facebook in early January of 2010 via private messages among female Facebook users. The updates were posted under the guise of spreading awareness about breast cancer.


The origin of the message is unclear, but one of the earliest postings of the copypasta status update was submitted to Yahoo! Answers Canada[1] on December 29th, 2009. In this instance, there was no mention of breast cancer and the message was seemingly intended to confuse male friends on Facebook.

right girls let's have some fun. write the color of the bra you're wearing right now as your status on fb and dont tell the boys. they will be wondering what all the girls are doing with colors as their status. forward this to all the girls online

Hot Pink 52 minutes ago Comment Like maroon..! :p about an hour ago Comment Like h 4 nannla ibe thic ack 4 hours ago Comment Like nannle like thie Ta black 5 hours ago Comment Lik |black and pink!! 16 hours ago Comment Like i purple! Yesterday at 23:52 Comment Like u -brown Yesterday at 21:02 Comment Like


By January 6th, 2011, the message had spread to the U.S. and France, often including the additional line “spreading the wings of cancer awareness.” On that day, the messages were shared on the parenting-oriented CafeMom[2] and Babycenter[3] forums. Both threads were posted by forum members who had previously seen the messages shared by others on Facebook. Similar to chain letters, the text of the messages evolved into derivative copies as they spread.

“We are playing a game…… silly, but fun! Write the color of your bra as your status, just the color & texture, nothing else!! Copy this and pass it on to all girls/Females …… NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a color as their status!! Let’s have fun!!
Pass this on LADIES”

“List the color of your bra in your FB status, just the color, nothing more. Then send this mssg to your girlfriends’ inboxes, too … no men.
The point is to see how far we can spread breast cancer awareness … and make the men wonder what’s up :) "

On January 7th, the Facebook trend began receiving coverage from various news sites, including Mashable[4], Urlesque[5], Associated Content[6] and the NY Daily News.[7] All of the articles touched upon the fact that, though the status messages were loosely tied to outreach efforts in breast cancer awareness, there was no direct tie to an organization or group. Over the next two days, the story spread further to the Huffington Post[8], ABC News[9], MSNBC[10], Telegraph[11] and Jezebel[12]. Many of the articles noted that, while most of the status updates were being posted by women, some male trolls on Facebook tried to stir confusion by posting colors as their status updates as well (shown below).

edible, white and pink...kinda like a candycane :) Yesterday at 8:43pm Comment Like 2 people like this. why are you wearing a bra t-ray? resteraay at 8:45pm Write a comment...

On January 8th, “color status on Facebook” ranked #11 on Google Trends[9] search queries and despite the absence of central organizers behind the trend, the Susan G. Komen foundation[13] saw their Facebook likes grow exponentially from 135 to 135,000 in less than 24 hours. On April 26th, 2012, the pop culture blog A Pop Culture Addict’s Guide to Life[17] published a post titled “The Facebook Memes I Never Want to See Again”, which ranked bra status updates as the second most annoying Facebook meme on the list.

On Twitter

Since many users crosspost their Facebook statuses to Twitter, the fad spread through tweets as well. According to the now-defunct Twitter analytics site Trendistic, there was a large boost in tweets containing the keyword “bra” observed in January of 2011.

funny thing abt the Facebook bra color thing: the 1st email I got didn't mention a thing about breast cancer. it was just to trick the boys. I minute ago from TweetDechk Retweeted by 1 person Reply 1 Retweet jayesel Jennifer

Notable Examples

Similar to the way Bill Gates / Microsoft Chain Letter e-mails began referencing other companies, the Facebook statuses began referencing shoe sizes[14] (shown below, left) and handbags (shown below, right), which began as early as March[15] but didn't see news coverage until October 2010.[16]

April 13, 2010 OK ladies here's another game, like the bra color game was a total success and we had men wondering for days what was with the colors and it made it to the News. Well this game has to do with your handbag, where we put our handbag the moment we get home for example "on the couch", "kitchen counter", "the dresser" well u get the idea. Just put your answer as your Status with nothing more than that and cut n paste this message and forward to all your FB female friends inbox. The bra game made it to the news. Let's see how powerful we women really are!!! REMEMBER DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE, SIMPLY PUT YOUR ANSWER AS YOUR STATUS, THEN FORWARD THIS MESSAGE TO YOUR GIRLFRIENDS Don't let the men know what we are talking about ladies anuary 8 at 11:53pm after forwarding the swedish game of posting ur bra color as ur status, we have received alot of notifications from curious guys wanting to know what we were taking about, so in order to drive guys crazy each girl post ur fo/bbm status as shoe size and nothing else, and dont fwd to guys let's see what they'll interpret this to..!!! p.s·try mentioning itinu.K. no as in size 5-36

Search Interest

Search query volume for "bra status updates" peaked in January 2010, and fell into relative obscurity until October of that year coinciding with Breast Cancer Awareness month.

External References

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