Will You Press The Button?
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Will You Press the Button? is a single serving site which presents a hypothetical scenario with a potentially undesirable stipulation to each visitor, who must then decide whether to accept or reject the given offer. In May 2019, memes referencing the site gained significant popularity on Reddit.
The site launched on June 16th, 2013, followed the release of a free Android app on July 3rd. As of October 2013, a Facebook fan page for the site has accrued more than 7,100 likes.
While big red buttons used to activate a powerful force have been a trope in pop culture for decades, the idea of using one of them to make a decision with both positive and negative effects dates back to a 1970s short story by Richard Matheson titled "Button, Button." In the story, a couple receives a locked box with a button that, when pressed, will give them $50,000 but also cause someone that they didn't know to die. The story has since been readapted twice, first in a March 1986 episode of The Twilight Zone (shown below, left) and second for the 2009 film The Box (shown below, right)
Threads dedicated to hypothetical situations being solved by pushing a red button have appeared on 4chan since as early as June 2010 (shown below, left). This type of activity is also reminiscent of “Would You Rather?” threads, which became popular on 4chan in 2011 in discussions of the Fairview Fairview Goat Tower.
As early as June 23rd, screenshots from Will You Press the Button have been shared on 4chan, specifically on /vg/ (Video Game Generals) and /vp/ (Pokemon). By July 25th, additional screenshots also began to surface on FunnyJunk, with another posted to Reddit two days later. On September 8th, the subreddits /r/WillYouPressTheButton and /r/WYPTB were created. Throughout September, additional screenshots from the site were posted on DamnLOL, WeKnowMemes and Tumblr under the tags #Will You Press The Button?, #Will You Press The Button, #Press The Button and #WYPTB, as well as discussions about the user-submitted scenarios on several message boards, including Multiplayer Game Hacking, the Drum and Bass Forum and Jiggmin.
On February 27th, 2019, Reddit user lilmigger posted a What Did It Cost? version of the meme which gained over 64,700 upvotes in one week and had been reposted multiple times in the following months.
In the following days, more memes based on the format, often containing meta humor, were posted to Reddit, including notable posts to /r/dankmemes, /r/animemes and /r/dank_meme subreddits. In April 2019, a format with an added panel showing Isekai Quartet character Megumin gained popularity in /r/animemes subreddit.
In mid-May 2019, the format gained significant popularity on Reddit, primarily in /r/dankmemes subreddit, following a popular post submitted by Redditor Comonster on 14th, 2019 (shown below, left). At that time, multiple posts based on the format, often combined with other memes, were posted to the /r/dankmemes and other subreddits (examples shown below).
On June 28th, 2013, 12 days after the site had launched, the site reached its first milestone of one million interactions, and by September 11th, that number had grown to 10 million. As of October 2013, out of more than 26 million answers provided by the visitors, the button has been pressed nearly 11 million times and avoided more than 15 million times, while nearly 30,000 questions have been submitted by visitors with roughly 1/6 of them in active rotation. The site has an Alexa rank of 18,626 in the United States and 116,307 globally.
 Will You Press the Button? – Home
 Amazon Appstore – Will you press the button?
 Facebook – Will You Press the Button?
 Alexa – Will You Press the Button?
 TV Tropes – Big Red Button
 Wikipedia – Button, Button (The Twilight Zone)
 Wikipedia – The Box (2009 film)
 Foolz Archive – Will you press the button?
 Foolz Archive – /vg/: Screenshot from 6/23/2013
 Foolz Archive – /vp/: Will you press the button?
 FunnyJunk – Will you press the button?
 Reddit – /r/funny: Willyoupressthebutton.com is asking the hard questions.
 Reddit – /r/WillYouPressTheButton
 DamnLOL – Will You Press The Button?
 We Know Memes – Will You Press The Button?
 Tumblr – Posts Tagged "will you press the button?"
 Tumblr – Posts Tagged "will you press the button"
 Tumblr – Posts Tagged "press the button"
 Tumblr – Posts Tagged "wyptb"
 DNB Forum – So then… Will you press the button?
 Jiggmin – Will You Press The Button?
 Reddit – Fun isn't something one considers when balancing the universe
 Reddit – 1000000000 IQ
 Reddit – everything
 Reddit – Let the Isekai Quartet memes come!
f29. Reddit – Nick Cage is always an absolute win
Oct 10, 2013 at 07:49PM EDT
Oct 10, 2013 at 05:00PM EDT
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