What Did It Cost? Everything

About

What Did It Cost? Everything refers to an exploitable object labeling series of image macros taken from Avengers: Infinity War in which young Gamorra asks "What did it cost?" and Thanos replies "Everything." The scene has been edited such that either the dialogue has been changed to reflect a different kind of deal, and or the characters have been labeled to change what the characters are talking about.

Origin

In Avengers: Infinity War, released April 27th, 2018, Thanos talks to a young Gamorra in the Soul Realm. Young Gamorra asks him, "Did you do it?" to which Thanos replies, "Yes." She asks, "What did it cost?" and he replies, "Everything" (image macro shown below).

Spread

Shortly after the film's release, the screenshot began seeing use as an exploitable meme, as people created versions changing the context of what the two were talking about. For example, on May 3rd, 2018, Redditor jugghound made a version about Fire Emblem Heroes in /r/FireEmblemHeroes^[1] that gained over 1,100 points (shown below, left). On May 7th, Redditor daster96 posted a joke about the League of Legends character Irelia to /r/IreliaMains, gaining over 200 points (shown below, right).

Over the following year, the format became one of the more popular Infinity War memes, particularly on Reddit, where it was used with numerous formats. Some popular examples include a Give Wikipedia $3 meme posted in /r/dankmemes^[2] on December 13th, 2018 that gained over 57,000 points (shown below, left) and a January 12th, 2019 post in the same subreddit that gained over 47,000 points^[3] (shown below, right).

Various Examples

Search Interest

External References