NIJISANJI / AnyColor Inc.
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About
NIJISANJI is a Japanese VTuber talent agency owned by AnyColor Inc. The company was founded in 2018 with the goal of promoting "Livers" who use anime-style 2D models to conduct livestreams and content for their audiences. NIJISANJI began with a team of Japanese Livers before expanding into overseas markets with the NIJISANJI EN branch. The agency is similar to Hololive in how its talents frequently perform songs and covers for their audiences. In 2024, NIJISANJI became embroiled in controversy following Liver Selen Tatsuki's termination, with many accusing the agency of mismanaging their talents and causing them mental anguish.
History
Riku Tazumi created Ichikara Inc in 2018. Ichikara Inc., now called AnyColor Inc., founded the VTuber agency Nijisanji in February 2018. The agency helped popularize the use of rigged Live2D models, with Livers using iPhone X facial motion capture technology to track their movements in real time. The agency's "First Wave" of Livers consisted of eight Livers, with Tsukino Mito being one of this generation's most popular VTubers today.[1]
NIJISANJI expanded into the Chinese, Indian, Indonesian and Korean markets in 2019. On June 22nd, 2020, the company launched the official YouTube account for its English branch, with auditions of members opening in December of that year.
The English branch debuted its first wave of VTubers, dubbed "LazuLight," on May 16th, 2021. The group consisted of three female Livers: Elira Pendora, Pomu Rainpuff and Finana Ryugu.[2] As of 2023, NIJISANJI EN has launched its ninth wave of VTubers.
Following
AnyColor took over the subreddit /r/NIJISANJI[3] on December 25th, 2020, with the subreddit gathering over 94,000 members in four years. Various Livers also signed onto the subreddit as moderators in 2021.
As of February 2024, NIJISANJI EN has gathered over 780,000 subscribers on YouTube, 870,000 followers on X,[4] 270,000 followers on Instagram[5] and 230,000 followers on TikTok.[6]
Controversies
Zaion LanZa's Firing
Zaion LanZa was part of NIJISANJI EN's seventh wave AKA "XSOLEIL" of VTubers from December 2022 till March 2023. On February 8th, 2023, NIJISANJI EN made a post on X[10] announcing that Zaion had been suspended as a result of "repeated misconduct." This post was followed by one on March 10th, 2023, where NIJISANJI EN announced[11] Zaoin's termination from the agency (shown below).
![NIJISANJI EN Official EN @NIJISANJI_World [Important Notice] We are sorry to announce that due to the reasons explained in the attached file, we had to make the decision to terminate our contract with the NIJISANJI EN Liver Zaion LanZa, effective immediately. Thank you for your understanding. March 10th, 2023 Thank you for always supporting NIJISANJI and NIJISANJI EN. We are sorry to announce the termination of our contract (hereinafter referred to as the Contract) with the NIJISANJI EN Liver Zaion Lanza, effective March 10th 2023. Since her debut in December 2022, Zaion Lanza has repeatedly infringed upon the Contract and the rules Livers must comply to (hereinafter referred to as the Rules) during her streaming activities. Notice: Termination of Zaion LanZa's contract In order for Zaion to reflect on her actions, we suspended her streaming activities in January 2023 and all of her activities in February 2023. During the suspensions, we have had several discussions with her, including training about compliance. However, her behavior and understanding of the Rules did not improve. Therefore, we have concluded that it is difficult to continue working with Zaion as a NIJISANJI EN Liver and, unfortunately, we had to make the decision to terminate her Contract. The actions performed by Zaion that led us to this decision are listed as follows: •Using a copyrighted song i in her stream without prior authorization • Revealing internal information that can Horeang mo mation that can potentially cause issues for stakeholders during her stream making stations and could Making statements that could lead to speculation or leaking of internal information using social media accounts that she personally operates, during her activity suspension time Offensive remarks regarding discrimination and sexual assault the use of games defined by ANYCOLOR Inc. (including intentional infringements) and repeated false justifications given to ANYCOLOR Inc. regarding these infringements • Expressing her will to perform streams using illegal games (also referred to as pirate games) compreens Several infringements of the Rules pertaining t mam ou cams using megal games (diso Comments that can be considered offensive to the rights holder of a game during a stream Giving false information to other NIJISANJI EN Livers regarding the contents of her communications with ANYCOLOR Inc. • Falsely claiming to have received permission from ANYCOLOR Inc. after a viewer commented Zaion performing an action prohibited by the Rules • Falsely claiming to be sponsored by a brand during a stream Giving "likes" to comments falling under defamation of NIJISANJI Livers and ANYCOLOR Inc., using social media accounts that she personally operates • Numerous other actions and comments infringing the Contract and Rules We would like to express our sincere gratitude to all the fans who have supported Zaion Lanza until now and we deeply apologize for having to announce the termination of her contract. With Zaion LanZa's contract being terminated, all her activities with ANYCOLOR Inc. will be stopped from today. Her YouTube channel and social media accounts will be made private, and her merchandise and voice pack sales will be stopped shortly. We will continue supporting the activities of the NIJISANJI EN VTuber unit XSOLEIL and the remaining 5 members Doppio Dropscythe, Hex Haywire, Meloco Kyoran, Ver Vermillion and Kotoka Torahime. We hope for your continued support of XSOLEIL and NIJISANJI EN. For any questions regarding this notice, please contact ANYCOLOR Inc. (https://www.anycolor.co.jp/en/contact) and do not enquire to Livers on their social media or during streams. Sincerely, ANYCOLOR Inc. ... 6:01 AM Mar 10, 2023 11.7M Views •](https://i.kym-cdn.com/photos/images/newsfeed/002/755/921/926.png "NIJISANJI / AnyColor Inc.")
The list of offenses included the use of uncleared copyright material, falsely claiming to be sponsored by certain brands, offensive remarks regarding discrimination and revealing internal information that could affect stakeholders.
Zaion herself posted an account of events from her perspective through X[12] user @sayusyn's post on May 5th, 2023, gathering over 11,000 likes.
One Girl's Story
Read: https://t.co/YuQV52jmj2— Sayu Sincro//Nisity🔩 (@sayusyn) May 6, 2023
The document refutes the various offenses listed under the reasons for her termination, including accusations of promoting "shotacon," copyright infringement and accessing her Past Life, among others.
The phrase "Zaoin Was Right" began to trend in 2024 after NIJISANJI fired second wave Liver Selen Tatsuki.
Selen Tatsuki's Firing
NIJISANJI began to face criticism in February 2024 after the agency fired Selen Tatsuki, a streamer from the agency's second wave. In December 2023, a cover produced by Selen Tatsuki was set to "private" on her YouTube. Selen subsequently announced that she was hospitalized, with no news emerging until NIJISANJI announced her termination from the agency.
The act of a VTuber departing from their home agency is typically called a "graduation," however, NIJISANJI announced that Tatsuki was being let go from NIJISANJI EN "due to repeated breaches of contract and misleading statements on social platforms."[7]
![NIJISANJI EN Official EN @NIJISANJI World [Notice: Termination of Selen Tatsuki's Contract with ANYCOLOR] We hereby announce that we have had to make the difficult decision to terminate our contract with the NIJISANJI EN Liver 'Selen Tatsuki' effective immediately, due to repeated breaches of contract and misleading statements on social platforms. Attached is the detailed explanation of the circumstances that led to this decision being taken. Thank you for your understanding and continuous support of NIJISANJI and NIJISANJI EN. 5th February, 2024 Notification of Contract Termination with Selen Tatsuki We sincerely appreciate your ongoing support of NIJISANJI and NIJISANJI EN. It is with regret that we have had to make the difficult decision to terminate our affiliation contract with the NIJISANJI EN Liver, Selen Tatsuki due to multiple breaches of contract and misleading statements on social platforms. For transparency, we have provided a detailed explanation of the circumstances and reasons that have unfortunately led us to this decision below. Activity Rules for Affiliated Livers: ANYCOLOR has established activity rules ("Activity Rules") that our affiliated Livers agree to comply with. These rules are designed to prevent infringement of third-party rights, leakage of confidential information belonging to ANYCOLOR or third parties, damage to the reputation or credibility of third parties, and other acts that may violate rights, engage in illegal activities, or involve socially condemned behaviors. As a company, we are confident that, in order to deliver content for our fans to enjoy in the long term, and to create an environment where our affiliated Livers can safely perform their activities with the support of fans and various stakeholders, it is essential for both our Livers and our company to unite and adhere to compliance with the Activity Rules. Violations by Selen Tatsuki of the Activity Rules: Despite our efforts to uphold these rules, Selen Tatsuki has repeatedly violated the Activity Rules since joining NIJISANJI EN in July 2021. Selen Tatsuki's actions in violation of the Activity Rules encompass a wide range of issues, such as non- compliance with rights confirmation and authorization flows, which could potentially lead to infringement of third-party rights, including copyrights. The violations also include unauthorized usage of works and assets belonging to others affiliated with ANYCOLOR, disregarding the intentions of these Parties, as well as lack of communication with creators resulting in delays in Selen Tatsuki's commission payments to creators. Furthermore, there have been ongoing reports about inappropriate behavior by Selen Tatsuki throughout her time as a NIJISANJI EN Liver. We have been addressing these concerns as they arise. As a company, we recognize that these violations of the Activity Rules could damage the trust placed in NIJISANJI EN. We are also aware that such violations jeopardize the ongoing activities of other Livers affiliated with ANYCOLOR. Furthermore, we had consistently issued warnings to Selen Tatsuki each time there was a violation of the Activity Rules. However, she repeatedly disregarded these warnings, often failing to reciprocate communication with her managers. Additionally, Selen Tatsuki has repeatedly posted false or misleading information on social media, insinuating that the violations of the Activity Rules were due to mismanagement by ANYCOLOR. In May 2023, we sent a notice to Selen Tatsuki, stating that any further violation of the Activity Rules or engaging in false or misleading statements that could damage our 5:57 AM Feb 5, 2024 21.2M Views communicated TV Seien Tatsuki unat permission needed to be obtained from televat parties, requesting her to wait before releasing it. Despite this, Selen Tatsuki disregarded the notice and proceeded with the unauthorized posting. Our immediate response was to make the music video private until all authorizations were confirmed from our end. At the same time, the reasoning was clearly explained to Selen Tatsuki. However, Selen Tatsuki took to social media, specifically 'X', making misleading statements that omitted essential context, notably "management has privated the Song." Furthermore, Selen Tatsuki's post includes a statement encouraging third parties to re-upload the music video, which breaches ANYCOLOR'S 'Guidelines for Secondary Creation, (Article 1 Paragraph 2). These actions led to various misunderstandings that damaged the reputation of both ANYCOLOR and NIJISANJI EN. In an effort to calm the situation, we sought to either publicly disclose the reasons for making the music video private or have Selen Tatsuki disclose them herself. While being mindful of Selen Tatsuki's physical and mental health, management did their best to communicate with not only Selen Tatsuki herself, but also her emergency contact. However, despite frequent communication with Selen Tatsuki's emergency contact while remaining considerate of her situation, we were unable to come to an agreement on how to proceed. The decision was made to temporarily remove her access to accounts on various social media platforms and video distribution services under the name 'Selen Tatsuki." ■ Termination of Affiliation Contract: After attempting to address the aforementioned situation and communicating with the Wan Calon Ta Jenni samaal saamamantina Calan Talandi me and the new Since becoming a part of NIJISANJI EN in July 2021, Selen Tatsuki has undeniably played a significant role in the growth of NIJISANJI EN. We fully understand that our decision to terminate the contract will have a significant impact on Selen Tatsuki's fans and supporters of NIJISANJI EN. However, ensuring responsible content creation through adherence to the Activity Rules is fundamental to our mission. It is with deep regret that we must part ways with our affiliated Liver Selen Tatsuki, as we could not reach an agreement on our points of view; however, we would like to ask for the understanding of our fans as to the circumstances that led to this decision. As of today, the 5th of February 2024 JST, Selen Tatsuki's activities will cease. Her YouTube membership will be closed and her social media accounts will be made private. We will also gradually halt the sale of merchandise and voice-related content. Please note that merchandise produced in 2023 featuring Selen Tatsuki or including her in their line-up may be released in the future. Selen Tatsuki's revenue payment for these has either already been completed, or is planned to be settled by the end of February. : The NIJISANJI EN VTuber group OBSYDIA will pursue their activities with Rosemi Lovelock and Petra Gurin. We sincerely thank all the fans who supported Selen Tatsuki and apologize for any inconvenience caused by this announcement. We humbly request your continued support for OBSYDIA and NIJISANJI EN in the future.](https://i.kym-cdn.com/photos/images/newsfeed/002/750/924/471.png "Selen Tatsuki / Dokibird")
The statement also mentioned that Tatsuki had accused fellow Livers of participating in a "bullying" campaign against her, a revelation Selen had not made public herself.
NIJISANJI faced significant backlash for their termination of Selen Tatsuki, criticism that was only exacerbated by a statement NIJISANJI directed toward their investors on February 6th, 2023, a day after Selen's firing. The statement read, "On February 5th, 2024, ANYCOLOR made the decision to terminate our affiliate contract with the NIJISANJI EN Liver Selen Tatsuki The impact of this decision will be negligible."
However, other fans noted that the company's market value did appear to drop following Tatsuki's firing, as seen in a series of posts by X[8] user @eviltape (seen below).
NIJISANJI's CEO issued a statement via a YouTube[9] video posted to NIJISANJI EN on February 13th, 2024. In the video, NIJISANJI CEO Riku Tazumi apologizes for the phrasing used in their statement to investors on February 6th and assures fans that measures are being taken to ensure the safety and mental health of VTubers signed to their agency.
Search Interest
External References
[1] YouTube – Tsukino Mito
[2] YouTube – NIJISANJI EN
[3] Reddit – /r/Nijisanji
[4] X – NIJISANJI_World
[5] Instagram – nijisanji_en
[6] TikTok – nijisanji_en"
[7] X – NIJISANJI_World
[9] YouTube – NIJISANJI EN
[10] X – NIJISANJI_World
[11] X – NIJISANJI_World
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![NIJISANJI EN Official EN @NIJISANJI_World [Important Notice] We are sorry to announce that due to the reasons explained in the attached file, we had to make the decision to terminate our contract with the NIJISANJI EN Liver Zaion LanZa, effective immediately. Thank you for your understanding. March 10th, 2023 Thank you for always supporting NIJISANJI and NIJISANJI EN. We are sorry to announce the termination of our contract (hereinafter referred to as the Contract) with the NIJISANJI EN Liver Zaion Lanza, effective March 10th 2023. Since her debut in December 2022, Zaion Lanza has repeatedly infringed upon the Contract and the rules Livers must comply to (hereinafter referred to as the Rules) during her streaming activities. Notice: Termination of Zaion LanZa's contract In order for Zaion to reflect on her actions, we suspended her streaming activities in January 2023 and all of her activities in February 2023. During the suspensions, we have had several discussions with her, including training about compliance. However, her behavior and understanding of the Rules did not improve. Therefore, we have concluded that it is difficult to continue working with Zaion as a NIJISANJI EN Liver and, unfortunately, we had to make the decision to terminate her Contract. The actions performed by Zaion that led us to this decision are listed as follows: •Using a copyrighted song i in her stream without prior authorization • Revealing internal information that can Horeang mo mation that can potentially cause issues for stakeholders during her stream making stations and could Making statements that could lead to speculation or leaking of internal information using social media accounts that she personally operates, during her activity suspension time Offensive remarks regarding discrimination and sexual assault the use of games defined by ANYCOLOR Inc. (including intentional infringements) and repeated false justifications given to ANYCOLOR Inc. regarding these infringements • Expressing her will to perform streams using illegal games (also referred to as pirate games) compreens Several infringements of the Rules pertaining t mam ou cams using megal games (diso Comments that can be considered offensive to the rights holder of a game during a stream Giving false information to other NIJISANJI EN Livers regarding the contents of her communications with ANYCOLOR Inc. • Falsely claiming to have received permission from ANYCOLOR Inc. after a viewer commented Zaion performing an action prohibited by the Rules • Falsely claiming to be sponsored by a brand during a stream Giving "likes" to comments falling under defamation of NIJISANJI Livers and ANYCOLOR Inc., using social media accounts that she personally operates • Numerous other actions and comments infringing the Contract and Rules We would like to express our sincere gratitude to all the fans who have supported Zaion Lanza until now and we deeply apologize for having to announce the termination of her contract. With Zaion LanZa's contract being terminated, all her activities with ANYCOLOR Inc. will be stopped from today. Her YouTube channel and social media accounts will be made private, and her merchandise and voice pack sales will be stopped shortly. We will continue supporting the activities of the NIJISANJI EN VTuber unit XSOLEIL and the remaining 5 members Doppio Dropscythe, Hex Haywire, Meloco Kyoran, Ver Vermillion and Kotoka Torahime. We hope for your continued support of XSOLEIL and NIJISANJI EN. For any questions regarding this notice, please contact ANYCOLOR Inc. (https://www.anycolor.co.jp/en/contact) and do not enquire to Livers on their social media or during streams. Sincerely, ANYCOLOR Inc. ... 6:01 AM Mar 10, 2023 11.7M Views •](https://i.kym-cdn.com/photos/images/list/002/755/921/926.png "NIJISANJI / AnyColor Inc.")
Top Comments
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