Project Mugen

About

Project Mugen is an upcoming open-world role-playing gacha video game set in an urban setting developed by Naked Rain. Announced at Gamescom 2023, the game is expected to rival gacha games Genshin Impact and Honkai Star Rail.

History

On August 17th, 2023, Chinese game publisher NetEase announced^[1] Project Mugen, an upcoming open-world role-playing video game set in an urban environment. The game was officially unveiled at the Gamescom 2023 gaming conference on August 23rd, 2023 (release trailer shown below),^[2] with the pre-registration opening on the same day.

Online Reactions

Announcement

The announcement of the game was followed by viral reactions on social media. On August 24th, 2023, X^[3] account @Genshinmem reposted the trailer for the game, describing it as "GTA + Zenless Zone Zero + Spider-Man." The post (shown below) received over 6,600 reposts and 49,800 likes in one day. The game saw more comparisons to an anime version of Grand Theft Auto and Spider-Man in the media.^[4][5]

Project Mugen is a mix of GTA + Zenless Zone Zero + Spider-Man pic.twitter.com/DVTqySjvtV

— Genshin Impact Memes (@Genshinmem) August 24, 2023

Later that day, X^[6] user @kishkybe described the upcoming game as a product for those who can't afford a gaming console, with the tweet gaining over 1,400 reposts and 30,500 likes (shown below, left). Also that day, user @kzzrttt made a post^[7] that received over 540 reposts and 8,600 likes in the same period.

Search Interest

External References