But Sire, Our Troops

But Sire, Our Troops

Part of a series on Avengers: Endgame. [View Related Entries]

Updated Jul 31, 2019 at 07:12AM EDT by Philipp.

Added Jul 24, 2019 at 10:46AM EDT by Philipp.

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About

"But Sire, Our Troops", also known as Thanos's "Just Do It," refer to a memorable scene from the 2019 Marvel superhero film Avengers: Endgame in which character Thanos orders his henchman Corvus to initiate the aerial bombardment of the battlefield. Online, the dialogue has been referenced in memes and used as a three-panel format.

Origin

On April 26th, 2019, Marvel superhero film Avengers: Endgame premiered in the United States.[1] In one scene of the film main villain, Thanos orders his henchman Corvus to start the aerial bombardment of the battlefield without waiting for their army to retreat (exchange shown below).


Rain fire But sire, our troops! Just do it! ARY

- Rain fire!
- But sire, our troops!
- Just do it!

Spread

On May 9th, 2019, Redditor im_sorry_wtf posted a three-panel meme based on the scene to /r/dankmemes subreddit, where it gained over 3,400 upvotes in two months (shown below).[2] On the same day, im_sorry_wtf used the image to reference Nike's "Just Do It" ad campaign.[3] In the following days, the format saw a limited spread on Reddit.[4][5]


More Endgame memes! But sire, they die in new! JUST DO IT!!!

In mid-May 2019, the scene has been referenced in several popular memes on Instagram (shown below, left and right).[6][7]



On May 28th, 2019, Facebook user Moshe Gelberman posted a meme referencing the scene to Marvel Shieldposting group, where it gained over 3,500 likes (shown below, left).[8] In the following month, more memes both referencing the dialogue and based on the three-panel format were posted in the group (shown below, center).[9][10] On July 9th, 2019, Facebook used Sathya NC posted a meme which gained over 11,000 likes in the group (shown below, right).[11]


israeli soldiers when they' re told not to shoot at the palestinian kids throwing pebbles at them: -"לה. Ogubbish 00 MARVEL martes bolongahdnn SHIELDPOSTING But sire, our troops. OUR tv SIRE NIKE Crop the meme But sire, the bottom text

In the following days, Sathya NC's post has been reposted on Facebook,[12] 9GAG[13] and Reddit, promoting the further spread of the format. In mid-July 2019, the format saw extensive use on Reddit, with multiple notable posts appearing in /r/dankmemes subreddit.[14][15]

Various Examples


hen you want to rain fire but your troops. JUST DOIT attack Area 51 But sir,we are aliens Just do it! ARY Bring back an old meme But sir nobody will understand you
ARVIL Make it a crossover meme! Are you sure this will work!? Ha ha, I have no idea! Post the meme! But sire, we're in the wrong movie! Just do it! Open the fridge But sire, you just opended it 2 minutes ago and it was empty! Just do it! Did you rain fire? yes Our troops What did it cost?

Templates


Just do it

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