The Money Go Where I Go ("We Don't Luv Em")

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About

The Money Go Where I Go is the opening lyric of the song "We Don't Luv Em" by rapper Hoodrich Pablo Juan. In early 2024, a slowed-down version of the song was prominently used as a sound on TikTok where it was widely included in Slow Fade-In Irony videos with an image of Staring Freddy Fazbear Drawing and Bruh Moment captions.

Origin

On September 14th, 2017, Hoodrich Pablo Juan released "We Don't Luv Em" on YouTube, gaining over 32 million views in six and a half years (shown below).

On January 26th, 2024, a snippet of the song was uploaded to TikTok by user seaniscool4,^[1] gaining over 346,000 likes in one month (shown below).

@seaniscool4 @C ♬ original sound – sean👍

Spread

Over the following month, the sound was popularly used in "Staring Freddy Fazbear Drawing" edits, usually complete with "Bruh Moment" captions. For example, on February 5th, 2024, TikTok user @soplat^[2] posted a video that gained over 2.9 million views in one month (shown below, left). On February 2nd, TikTok user alterwrd^[3] posted a similar video, gaining over 5.4 million views in the same timeframe (shown below, right).

@soplat
The money go where I go

♬ original sound – sean👍

@alterwrd #alterwrd ♬ original sound – sean👍

The sound was also used with various other images, but the format remained largely similar. For example, on February 8th, TikTok user @tickingapril^[4] used the sound with a Kevin Hart Reaction Image meme, gaining over 3.8 million views in three weeks (shown below, left). On February 5th, TikTok user @kubekjagoda^[5] posted an example featuring Duke Dennis, gaining over 4.4 million views in the same timeframe (shown below, right).