About

Therapist: No, also known as What Do We Do? or What Do We Say?, is a dialogue snowclone which grew popular on Twitter in the summer of 2019. The set up involves a therapist asking a patient what they encounter a problem. The patient responds with a jokey phrase to which the therapist replies, "no."

Origin

While dialogue parodies involving therapists have long been popular on Twitter, the first specific example of the "Therapist: No" template was posted on June 9th, 2019 by Twitter user @TechnicallyRon,^[1] gaining over 850 retweets and 4,400 likes (shown below).

Spread

The format did not start becoming more popular on Twitter until roughly a month later. On July 3rd, 2019, Twitter user @CurledBitch^[2] posted an example that gained over 12,000 retweets and 38,000 likes (shown below, left). On July 7th, Twitter user @stfu_sabs^[3] posted one of the most popular examples to date, gaining over 192,000 retweets and 640,000 likes using It Really Do Be Like That Sometimes (shown below, right).

The format continued being popular over the following week. On July 10th, the corporate account for Chipotle^[4] tweeted an example that was Chipotle-themed, gaining over 380 retweets and 3,100 likes (shown below, left). Twitter @natethegreat118^[5] posted an example July 15th that gained over 37,000 retweets and 142,000 likes (shown below, right).

Various Examples

Search Interest

Unavailable

External References