We Rate Dogs

We Rate Dogs

Part of a series on Single Topic Blogs. [View Related Entries]

Updated Sep 09, 2019 at 02:52AM EDT by Y F.

Added Jun 05, 2017 at 04:38PM EDT by Adam.

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We Rate Dogs is a single topic blog on Twitter that takes pictures of peoples' dogs and rates them on a 1-10 scale, often rating the dogs above 10. Since its inception in 2015, the account has gained over 2.2 million followers.


On November 15th, 2015, comedian Matt Nelson launched @dog_rates, a Twitter account devoted to posting pictures of dogs, giving them a fictional backstory, and giving them a rating on a scale of 1-10. His first post[1] gained 534 retweets and over 2,500 likes (shown below).

Here we have a Japanese Irish Setter. Lost eye in Vietnam (?). Big fan of relaxing on stair. 8/10 would pet


The account was a fast success. Three weeks after the account was launched, it was covered by New York Magazine.[2] Huffington Post[3] wrote an article shortly after. On July 30th, 2016, Buzzfeed[4] posted a compilation of some of their favorite @dog_rates tweets. Nelson has since been covered by Esquire,[9] Complex,[10] and more.

They're Good Dogs Brent

On September 12th, 2016, Twitter user @brant[5] took issue with the account's rating system, tweeting @dog_rates to tell them it didn't make any sense. @dog_rates replied with "they're good dogs Brent," purposefully misspelling @brant's name (shown below).

brant@brant 12 Sep 2016 @dog_rates your rating system sucks. Just change your name to "CuteDogs". わ69 weRateDogs™ @dog-rates . 12 Sep 2016 @brant Why are you so mad Bront わ34 t: 1.4K ·4.8K brant@brant 12 Sep 2016 @dog_rates well you give every dog 11s and 12s. It doesn't even make any sense 21 ロ809 1.1K WeRateDogsTM @dog_rates Following @brant they're good dogs Brent RETWEETS LIKES 6,61616,335 4:05 PM-12 Sep 2016 わ88

The exchange was an instant hit. A screenshot of the exchange was tweeted by @Braydenominator that day and gained over 57,000 retweets as of February 2017. Mashable[2] and Elite Daily both posted articles about the exchange the following day. Meanwhile, Twitter users began replying in the thread with various different memes using the quote. One of the more popular examples, posted by @ManOfPiePants, applied it to the Carl meme (shown below).


The exchange was also a massive success for the @dog_rates account. According to an article by The Washington Post, which called "They're Good Dogs, Brent" one of the best memes of 2016, the account gained 50,000 followers as a result of the exchange. @dog_rates has also created a t-shirt and coffee mug it sells with the phrase on them. @Brant has since been the target of good-natured ribbing on Twitter since the exchange, but has taken the meme in stride, putting "They're good dogs Brent" on his wedding cake.


Covfefe Controversy

On May 31st, after the Covfefe incident in which the President tweeted a typo, @dog_rates made a joke in which they rated a dog "named Dewey (pronounced 'covfefe')."[6] Afterwards, Nelson created a hat that read "Covfefe AF", which he would sell on his website. He announced he would donate half the profits to Planned Parenthood.[7]

WeRateDogsTM@dog_rates May 31 I'm so sorry weratedogs.com/collections/ha. The Dog Rates Shop Following @dog_rates Replying to @dog rates @ShopWeRateDogs PUPDATE: half of all profits will be donated to @PPact

This upset those who liked the account but not Planned Parenthood. The backlash was such that eventually Nelson apologized, which led to members of leftist twitter to get angry at the perceived caving to the right. The entire ordeal was covered by Daily Dot.[8]

Whitewashing Name Controversy

On June 25th, 2018, Twitter user @marybwagner[11] revealed that pictures of a dog named Kanan were posted on the @dog_rates account with the name changed to George. Additionally, she tweeted various interactions with the account along with the accusation that the name was changed to sound more "white" to improve its success on Twitter.Her tweet gained over 10,000 retweets and 36,000 likes (shown below).

Mary Wagner @marybwagner Follow It's a good day to get blocked by @dog_rates for calling out when they changed a dog's ArabIC-origin name to something extremely white need him. 12/no shank you George Hey @dog_rates, this is Kanan. He gets grumpy if he cant find cool tiles to sleep on. Rate him asap or I will carpet the entire house!! WeRateDogs @dog rates blocked you 6/22/18, 1:21 PM 5:53 PM -25 Jun 2018 from Manhattan, NY

When confronted about the change, Nelson admitted that "the name plays a massive role in how well the post does." On his personal account, Nelson also said one of his most popular posts changed the name of a dog named "Pablo" to "Pipsy." He defended himself by saying he "always checks with the owner" and there's "no rhyme or reason" to the changes (shown below, right).

..ooo T-Mobile 4:50 PM Tweet WeRateDogsTM @dog.rates Replying to @kerrymflynn the name plays a massive role in how well the post does 6/25/18, 1:23 PM 5 Likes Tweet your reply Corgis Saved: 1 @matt nelson Follow Replying to @marybwagner He's absolutely a good boy. And there's definitely nothing wrong with the name. l've been changing them since l started the account. One of our most popular posts is of a dog named Pablo that i changed to Pipsy. There's no rhyme or reason and l always check with the owner 6:30 PM-25 Jun 2018

After backlash from many Twitter users, Nelson exasperatedly declared he would not change any more dog names and did not see how his name changing could be interpreted as white washing. The ordeal was covered by Daily Dot[12] and Slate.[13]

Corgis Saved: 1 @matt nelson Follow I WON'T CHANGE ANY MORE OF THE DOG NAMES HOLY F--- 6:41 PM -25 Jun 2018 Corgis Saved: 1 @matt nelson Follow I don't even know how to apologize for this one. I always enjoyed changing names. It helped me figure out what people liked. As long as the owner approved, I thought it was fine. "White-washing" the names was obviously not my intention and it will never happen again 7:04 PM-25 Jun 2018

Various Examples

WeRateDogsTM @dog_rates Follow Meet Winston. He's pupset because I forgot to mention that it's Canada Day today. 11/10 please forgive me Winston RETWEETSIKES 1,783 5,387 WeRateDogsTM @dog rates Follow This is Rubio. He has too much skin. 11/10 adng rales RETWEETS 241 11 週EDSIM WeRateDogSTM @dog rates Follow This is Charlie. He pouts until he gets to go on the swing. 12/10 manipulative af RETWEETS LIKES 3,914 9,272 WeRateDogsTM @dog rates Follow This is Hank. He's mischievous af. Doesn't even know what he was trying to do here. 8/10 quit the s--- Hank damn RETWEETS LIKES 1,457 4,776 SE, RI AGOTIE WeRateDogsTM @dog_rates Follow This is Jangle. She's addicted to broccoli. It's the only thing she cares about. Tragic af. 8/10 get help pup RETWEETS LIKES 2,154 5,884 WeRateDogsTM @dog rates Follow This is Ace. He's a window washer. One of the best around. 11/10 helpful af RETWEETS UKES 1,156 3,681

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