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Drunk J. Crew is a single topic blog featuring advertisements for the clothing retailer J. Crew accompanied by intentionally misspelled captions meant to portray the models as if they are severely intoxicated.
On October 15th, 2014, the Drunk J. Crew blog was launched on Tumblr, with its first post featuring a J. Crew ad with a blonde female model and the caption "my sisser is gon come pick me up in her subsaru ounback" (shown below).
On October 16th, the /r/DrunkJcrew subreddit was launched. That evening, the @DrunkJCrew Twitter feed was created, gathering upwards of 1,100 favorites and 175 followers in 24 hours. In the coming days, examples from the blog were highlighted by several news sites, including UpRoxx, The Frisky, The Verge, BuzzFeed, Mashable, Complex and The Daily Dot.
 The Daily Dot – Drunk J Crew is your must-follow Tumblr of the week
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