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Cholafied is a single topic blog which curates photos of celebrities that are edited to appear as if they're wearing exaggerated Chola-style makeup, designated by thin, drawn on eyebrows and thick lip liner.
The single topic blog, Cholafied, was created on February 13th, 2012 by Californian art student Michael Jason Enriquez. The first post on the blog featured Nicolas Cage in Chola style makeup.
The Cholo (male) and Chola (female) stereotypes stem from an ethnic slur used in the 1600s in Central America to describe people of a racially mixed heritage. In 1960s California, youths of Mexican descent identifying with the Pachuco and Chicano subcultures, adopted the world "cholo" as a label for themselves, attempting to reclaim it as a source of pride.
The fashion codes of the Cholo/Chola subculture typically includes loose-fitting clothing, plaid button-up shirts and distinct facial make-up such as dark lipstick and penciled-in eyebrows. It was brought back into style by celebrities including Lady Gaga, Gwen Stefani and Kat Von D. "Chola" was first defined on Urban Dictionary on April 21st, 2003 as "a mexican gangsta girl."
On February 16th, Los Angeles Latin culture blog Remezcla featured several of the images and declared the site its favorite Tumblr of the week. The next day, that link was reposted on Latino news aggregator site HispanicTips. On February 23rd, the Huffington Post featured several of the images in a slideshow. Also on the 23rd, LA Weekly covered the blog and it was submitted to Buzzfeed.
 Racialicious – Lady Gaga Brings Cholas Back To Pop Culture – Like It Or Not
 Hispanic Tips – Cholafied is remezcla.com’s favorite Tumblr this week