Cholafied
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About
Cholafied is a single topic blog which curates photos of celebrities that are edited to appear as if they're wearing exaggerated Chola-style makeup, designated by thin, drawn on eyebrows and thick lip liner.
Origin
The single topic blog, Cholafied[1], was created on February 13th, 2012 by Californian art student Michael Jason Enriquez.[2] The first post[9] on the blog featured Nicolas Cage in Chola style makeup.
"Cholo" Subculture
The Cholo (male) and Chola (female) stereotypes stem from an ethnic slur used in the 1600s[3] in Central America to describe people of a racially mixed heritage. In 1960s California, youths of Mexican descent identifying with the Pachuco[4] and Chicano[5] subcultures, adopted the world "cholo" as a label for themselves, attempting to reclaim it as a source of pride.
The fashion codes of the Cholo/Chola subculture typically includes loose-fitting clothing, plaid button-up shirts and distinct facial make-up such as dark lipstick and penciled-in eyebrows. It was brought back into style by celebrities including Lady Gaga, Gwen Stefani[6] and Kat Von D.[7] "Chola" was first defined on Urban Dictionary[8] on April 21st, 2003 as "a mexican gangsta girl."
Spread
On February 16th, Los Angeles Latin culture blog Remezcla[10] featured several of the images and declared the site its favorite Tumblr of the week. The next day, that link was reposted on Latino news aggregator site HispanicTips.[11] On February 23rd, the Huffington Post[12] featured several of the images in a slideshow. Also on the 23rd, LA Weekly[13] covered the blog and it was submitted to Buzzfeed.[14]
Notable Examples
Search Interest
[Not Available]
External References
[2] Things Caught in Michael's Eye – Home
[6] Racialicious – Lady Gaga Brings Cholas Back To Pop Culture – Like It Or Not
[7] Beauty Delux – Chola chic: the legend of a princess from the wrong side of town
[8] Urban Dictionary – Definitions for "chola"
[9] Cholafied – Nick-Cholas Cage
[10] Remezcla – Cholafied is our favorite Tumblr this week
[11] Hispanic Tips – Cholafied is remezcla.com’s favorite Tumblr this week
[12] Huffington Post – 'Cholafied': Michael Jason Enriquez Is Giving Celebrities 'Chola' Makeovers
[13] LA Weekly – Cholafied: What If Your Favorite Celebrities Wore Chola Makeup?
[14] Buzzfeed – Pop Culture Gets Cholafied
Top Comments
Oz G
Feb 24, 2012 at 06:51PM EST
John G
Feb 25, 2012 at 12:06PM EST