We Will Rebuild

We Will Rebuild

Part of a series on September 11th, 2001 Attacks. [View Related Entries]

Updated Apr 05, 2024 at 12:03PM EDT by Adam.

Added Aug 09, 2014 at 07:36PM EDT by Particle Mare.

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We Will Rebuild refers to a series of images of minor objects which have fallen over or been knocked slightly out of place, sarcastically captioned with the slogan "we will rebuild" in reference to a typically insignificant natural disaster. It is similar to, and is often used interchangeably with the sarcastic use of never forget.


The earliest known instance of the meme in its current form was posted to FunnyJunk [1] on August 23rd, 2011, the same day the 2011 Virginia earthquake occurred. The image macro featured a picture of a plastic table and chair set with one chair tipped over, thus mocking the lackluster destructive power of the earthquake.

orgin of the We Will Rebuild Meme of a knocked over lawn chair

The photo itself is from a separate earthquake, the June 23, 2010 earthquake in Canada. It was originally posted by Flickr user kastytis on the day of the quake, allegedly photographed from a friend of hers.[5] It was reposted throughout the Internet over the following months, also being applied to several other earthquakes.[6][7][8][9][10]


Also on August 23rd, 2011, Redditor uncouthsilence5 submitted a post titled "Never Forget" to the /r/pics[4] subreddit, featuring an image macro of a bald eagle superimposed over the fallen lawn chair with the caption "8/23/2011 / Never Forget. Prior to being archived, the post received over 26,000 up votes and 990 comments.

Never Forget version of the knocked over lawn chair meme

Hurricane Irene

After Hurricane Irene hit the United States on August 28th, 2011, several image macros were created with the caption never forget, referencing the moto inspiried by 9/11 used in a mocking way to highlight the underwhelming damage caused by the tropical storm appeared.

never forget and we will rebuild from hurricane Irene in 2011 Never forget meme of a very wet kitty after hurricane Irene

Seddon Earthquake

On July 20th, 2013, Redditor benj39 submitted a post titled "We will rebuild."[3] to the /r/funny subreddit. The image was taken from a New Zealand news channel story about the 2013 Seddon earthquake[4] which caused four injuries and no deaths.

soft drinks bottles knocked over from Seddon Earthquake

The news channel's comical decision to display fallen bottles as an example of the "damage" done by the earthquake was well received by the subreddit, and the post gained over 2,000 points prior to being archived.

Notable Examples

We Will Rebuild meme from the Houston ice storm of 2014 which had some ice on chairs We Will Rebuild meme of a knocked over beer bottle from the petersburg quake in 2013 we will rebuild meme of the Perth storms of 2012 which caused some puddles we will rebuild meme from Oklahoma earthquake in 2014 which knocked over some porta potties broken sand castle that we WILL rebuild after the 2011 California earthquake knocked over salt shaker in We Will Rebuild meme from LA earthquake in 2011

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