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Woman Crush Wednesday #WCW is a social game in which Tumblr, Instagram and Twitter user post images of their woman crush on a Wednesday. The trend began in 2010 in response to Man Crush Monday and later evolved into the shortened hashtag #WCW. In 2015, many women began using the tag to express their appreciation for other women.
On September 23rd, 2010, Twitter user @taaayyyllooorrr posted the earliest known mention of woman crush wednesday (shown below). The Tumblr post referred to in the tweet has not been located.
On May 16th, 2012, The Hashtag #WomanCrushWednesday started trending. In July 2013, NBA player Andre Drummond posted a #WCW picture of Actor Jennette McCurdy which led to several dates as reported by Mashable. In September and October various media outlets began writing lists of their favorite woman crush Wednesdays posts as well as explaining what the hashtag means.
Over the next few years celebrities joined the trend. On March 12th, 2014, Miley Cyrus posted a #wcw to Twitter which garnered over 17,200 likes in five years (shown below, left). The shorter #WCW abbreviated hashtag became more popular and on January 30th, 2015, Urban Dictionary user K.Le DaVincci defined WCW as "Abbreviation more commonly used on the social site instagram as W.oman C.rush W.ednesday created as a response for MCM (m.an c.rush m.onday)." The hashtag continued to be popular on Twitter, Instagram and Tumblr over the next few years with more articles being written on who to follow on WCW. By 2017, the hashtag became linked to women praising women. For example, On May 22nd, 2019, Viola Davis took to Twitter to announce that her costar Aja Naomi King was her #WCW due to her positivity, joy and talent (shown below, right). The tweet garnered over 7,200 likes and 700 retweets in two months.
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