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“He Will Never Have a Girlfriend” (alt: “She Will Never Have a Boyfriend”) is a series of multi-pane rage comics featuring Cereal Guy’s reaction to pre-fame and post-fame comparison photographs of well-known celebrities.
The first instance of the image macro was posted by Reddit user hannahisapalindrome depicting two photos of Joseph Gordon-Levitt, one at young age and another one at older age, on February 8th, 2011. The comics typically use the structure of Cereal Guy’s reaction to the pre-fame or childhood photograph of a celebrity, followed by Cereal Guy’s “food-spitting” reaction to the glamorous photograph of the same celebrity. Prior to this series, unflattering “before-and-after” comparisons of celebrity photographs have been explored on the Korean web in the early 2000s, largely driven by the growth of anti-fan communities.
The single topic blog He Will Never Have a Girlfriend was created on February 25th, 2011. Similar compilations of “He Will Never Have a Girlfriend” pictures have been posted on numerous internet humor sites like Memebase, Smosh and Urlesque, as well as on Tumblr and Facebook.
According to Google Insights, search queries for the phrase “he will never have a girlfriend” yielded a sharp rise beginning in early February 2011. The meme has also led to a rise in the popularity of its parent meme, Cereal Guy:
fh5. Buzzfeed – He will never have a girlfriend
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