Satoru Iwata Holding Bananas

Satoru Iwata Holding Bananas

Part of a series on Electronic Entertainment Expo (E3). [View Related Entries]

Updated Dec 14, 2012 at 12:49PM EST by Don.

Added Jun 06, 2012 at 11:59AM EDT by ediblefood.

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Iwata Holding Bananas refers to a pre-recorded clip of Nintendo CEO Satoru Iwata staring intently at a banana bunch that was screened during Nintendo’s 2012 E3 press conference. The random placement of Iwata silently looking at the bananas struck a chord with the E3 audiences and many viewers on the web, triggering a series of photoshopped images, parodies and remix videos on various gaming forums and imageboards.


On June 5th, 2012, Nintendo held a press conference[8] at the Electronic Entertainment Expo (E3), officially unveiling the Wii U’s tablet controller GamePad and launch titles including the New Super Mario Bros and Nintendo Land, a theme-park party game made of 12 minigames based on multiple franchise characters. The conference event was immediately followed by Nintendo’s preview reel of upcoming releases, which opened with a gag clip of Nintendo CEO Satoru Iwata staring at a bunch of bananas in silence.


Later that afternoon, the indie video game blog Destructoid[2] featured the banana clip in a post titled “Bananas Win E3.” a thread titled “Iwata Banana” was posted on the international gaming community GBA Temp forums[3], which included a screenshot of Iwata staring at the bunch of bananas. Soon, the usual photoshop threads based on Iwata’s banana video followed on Giant Bomb[1], Neo GAF forums[7] and the /r/gaming subreddit.[11]

On June 6th, the gaming blog Lazy Gamer[6] highlighted an edited video of Iwata staring at Nintendo America’s president Reggie Fils-Aimes, who acknowledged his quote My Body is Ready during the pre-conference event earlier that week. As of 10:30pm, approximately 20 derivative videos based on Iwata’s banana have been uploaded to YouTube.[10]

Later that day, gaming news blogs Kotaku[5] and Lazy Gamer[6] wrote about the parodies of the clip and heralded it as an internet meme.

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[12]Quickmeme – Nintendo Banana

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