The internet has no shortage of controversial figures, but every so often, one manages to earn a whole new derogatory term.

The reigning villain on X / Twitter this week embodies one such term — Treatler a portmanteau born from the unholy union of "treat" and "Hitler," coined to describe people who treat food delivery like a divine right and gig workers like personal punching bags.

The slang term was inspired by numerous viral debates about entitled food delivery customers who think that getting a private taxi for their burrito is a divine right, not a luxury.

This week, X user Rufus @icmpressure proudly posted screenshots of them berating their DoorDash driver, they invited a wave of mockery for having the latest treatler meltdown. Let's explain.

Where Did The Term 'Treatler' Come From?

The cost of DoorDashing food has risen drastically in recent years, leading to a fracture between those who wish they could still comfortably afford it and those who think that such industries are inherently exploitative of gig workers and should either not be supported or be considered a luxury service.

This sentiment led to jokes about people wanting a private taxi for their burrito instead of making the effort to go out and buy one in person.

Such discussions eventually led to sprawling debates about disability rights and whether having food delivered for cheap right to one's doorstep should be considered a fundamental right for disabled people.

"Why don't they sell individual slices of cheese, lettuce, bacon and tomato?" pic.twitter.com/5WjDBpniFU

— Jeremiah Johnson 🌐 (@JeremiahDJohns) March 21, 2024

By June 2024, someone finally came up with a slang word that they felt encapsulated the sentiment of wanting one's treats more than wanting to alleviate someone else's suffering — being a "Treatler."

What did X user Rufus @icmpressure Tweet About Getting DoorDash in Vegas?

On July 1st, 2025, X user Rufus (@icmpressure) posted a series of screenshots showing himself berating a DoorDash driver in Las Vegas.

She was purportedly 20 minutes late, polite and new to the city. She even offered to forfeit her tip. In true treatler form, according to critics, Rufus chose petulance over patience, and threatened to report her after telling her the delay was "unacceptable."

He broadcast these messages with the confidence of a man who was not prepared for the browbeating he was about to receive from the internet. The post racked up over 44 million views in two days, but barely cracked 4,000 likes. That ratio alone deserves its own welfare check.

DoorDash driver was utterly incompetent so I went off on her.

I hate incompetence. pic.twitter.com/LD6aUl77Ew

— Rufus (@icmpressure) July 2, 2025

Critics descended on him immediately. Some Twitter users also noted that @icmpressure was ordering food to the Vdara hotel and casino in Vegas, a building that already contains multiple restaurants.

X user @divya_venn posted, "I also hate incompetence. I hate it in the only place I have any control over it: myself," calmly reminding him that outsourcing labor doesn't entitle anyone to act like a despot.

Rufus, undeterred by public sentiment or self-awareness, doubled down. In a reply, he defended his actions with a TED Talk about capitalism, writing, "Good service & basic competence are to be expected in exchange for us paying them."

Why Are People Calling Rufus @icmpressure A 'Treatler' After His Vegas DoorDash Experience?

The barrage of backlash against @icmpressure did not stop there. On July 2nd, X user @LinkofSunshine declared, "Now THIS is a treatler," gathering over 96,000 likes, while X user @brndxixx took it further and wrote, "some of you are beyond rehabilitation," gathering over 290,000 likes in a day.

Never one to miss a roast, rapper and singer-songwriter Azealia Banks chimed in with her typical technically right but politically incorrect style, quote-tweeted Rufus with a casual, "Ok Fat Lizzo," and gathered 66,000 likes in roughly 24 hours.

Later that day, X user @Crystal___Sage dropped a SpongeBob meme breaking down the situation and writing, "> doordasher is completely new to the area and job. > seems very apologetic and sincere about her inexperience. > publicly humiliate her online for it." The post gathered over 200,000 likes in a day.

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For the full history of Treatlers, be sure to check out Know Your Meme's encyclopedia entry for more information.