About

42 Meme, also known as Giuliana Mafra 42 Meme or simply 42 or Forty-Two (not to be confused with the The Hitchhiker's Guide to the Galaxy The Answer To Life meme), refers to a TikTok brainrot meme centered on the number 42 that emerged in late 2025 as part of an ongoing effort to replace the viral 67 meme. The trend was particularly popular among Brazilian TikTok users and is typically associated with Brazilian influencer Giuliana Mafra.

The 42 meme notably followed earlier attempts to replace 67 with numbers, such as 61, 56 and 89. However, unlike earlier number memes that developed more organically, many 42 videos openly acknowledged that they were trying to manufacture a new viral trend via a forced meme. Many of the memes notably feature absurd AI-generated images similar to other brainrot memes from the mid-2020s.

Origin

On April 4th, 2026, TikTok^[1] user and Brazilian social media influencer Giuliana Mafra (@giuliana_mafra) posted a short video in which she declared that she would “kill the six seven” and called for the creation of a new trend centered around the number 42.

In the video, she introduces a new hand gesture and explicitly says the goal is to confuse people outside the meme, stating, "Let everyone who isn’t part of the inner joke very confused about what forty-two means." The video quickly went viral, amassing about 8.8 million views and 688,000 likes in less than three months, spawning the forced meme.

Spread

Just three days later, on April 7th, 2026, TikTok^[2] user @doge_fofin posted an energetic follow-up remixing Giuliana Mafra’s video with more intensity and repetition of “forty-two.” The video received roughly 953,400 views and 35,200 likes in less than three months.

On April 14th, 2026, TikTok^[3] user @brutusmano uploaded a longer skit-style video featuring a comedic dialogue between two characters debating the switch from 67 to 42. It became one of the biggest videos in the trend, reaching approximately 5.4 million views and 265,800 likes in a bit over two months.

On April 15th, 2026, TikTok^[4] user @djdartoficial posted a video featuring the song "Passinho do 42." The video received about 392,500 views and 19,200 likes in a bit over two months. The track helped popularize the dance-focused version of the meme.

Various Examples

Search Interest

External References