Activate Instant Kill
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Warning: this entry contains spoilers for 2017 superhero film Spider-Man: Homecoming and 2019 superhero film Avengers: Endgame.
About
Activate Instant Kill or Activating Instant Kill refers to two scenes from 2017 Marvel superhero film Spider-Man: Homecoming and 2019 Marvel superhero film Avengers: Endgame in which character Peter Parker activates Instant Kill mode on his Spider-Man suit. Following the release of Spider-Man: Homecoming, an image macro based on the scene saw use as a reaction, gaining further spread following the release of the 2019 film.
Origin
On July 7th, 2017, Marvel superhero film Spider-Man: Homecoming premiered in the United States.[1] In one scene of the film, main protagonist Peter Parker accidentally activates Instant Kill mode on his Spider-Man suit, promptly deactivating it right after.
On April 26th, 2019, Marvel superhero film Avengers: Endgame premiered.[2] In one scene of the film, Peter Parker intentionally activates the Instant Kill mode in order to repel an enemy attack.
Spread
Following the release of Spider-Man: Homecoming, an image macro based on the scene saw moderate use online. Before July 12th, 2017, Instagram account @comicbookthings one of the earliest memes based on the macro, with the now-unavailable post receiving over 8,800 likes in two years (shown below, left).[3][4] On July 13th, Instagram account @allthingshero another version of the meme, with the post gaining over 2,000 likes in two years (shown below, right).[5]
In the following years, notable examples of the meme were posted on Reddit[6] and iFunny.[7]
Following the release of Avengers: Endgame on April 26th, 2019, a variation of the meme based on an image macro from the film saw spread. For example, on April 27th, Redditor Hurdfe posted a meme which gained over 170 upvotes in four days (shown below).[8]
In the following days, more examples of the meme were posted online, primarily in /r/EndgameSpoilers subreddit.
Various Examples
Templates
Search Interest
External References
[1] Wikipedia – Spider-Man: Homecoming
[2] Wikipedia – Avengers: Endgame
[3] Instagram – @comicbookthigs's Post (page deleted)
[4] Me.me – Scrapped Post
[5] Instagram – @allthingssehero
[6] Reddit – You’re trash Holland, your suit’s a fake.
[7] iFunny – When police see an unarmed black man with his hands up in Ihe air
[8] Reddit – Instant kill
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