About

Bitch, You Better Be Joking refers to a reaction image and recaption meme taken from season two of the HBO television show Euphoria, showing the character Maddy saying, "Bitch, you better be joking." In early 2022, the scene became an exploitable image macro in memes, primarily on Twitter.

Origin

In the third episode of Euphoria season two, released January 23rd, 2022, Maddy criticizes Cassie, who is dressed in an outdated gingham dress. She tells Cassie she's dressed "like a country music star," to which Cassie replies, "In a good or bad way?" Maddy then responds, "Bitch, you better be joking" (shown below).

Spread

Maddy's line quickly became a prominent reaction image on social media. For example, on January 26th, 2022, Twitter user @shylawittney^[1] posted the image with the caption, "My bookshelf when I come home with new books," gaining over 15,000 retweets and 91,000 likes in one week (shown below, left). Recaption memes followed shortly after. On January 30th, Twitter user @stay_prest^[2] posted a recaption meme with the image joking about Taylor Swift's "All Too Well," gaining over 16,000 retweets and 133,000 likes in five days (shown below, right).

From there, edits began growing increasingly different from the source material, as users added different backgrounds and dialogue for Maddy. For example, user @thefairyqueer^[3] edited the scene to read, "You're a Wizard Harry!", gaining over 280 likes (shown below, left). User 24swagdaddy^[4] posted a Toy Story reference with the meme, gaining over 110 retweets and 850 likes (shown below, right). The meme was also covered by Mashable.^[5]

Various Examples

Search Interest

External References