Cultural Reset

About

Cultural Reset is a phrase common on Twitter referring to a moment in music film and pop-culture that changed the genre or all of society in some way. The phrase is used both ironically and sincerely mostly by stan accounts tweeting about their favorite artists.

Origin

On October 26th, 2019, Twitter user @thegoodwar posted a clip of Caroline Polachek’s "So Hot You’re Hurting My Feelings" with the caption, "it was a cultural reset… it was a cultural reset" (shown below). The tweet gained over 19,400 likes and 3,600 retweets in four months.

Precursor

In March 2019, according to Junkee^[2] the term "was famously first used by Rose McGowan while discussing the #MeToo movement with ABC. When explaining how the #MeToo changed the world, Rose called it a “cultural reset” rather than a movement" (shown below).

Spread

On April 19th, 2020, Twitter user @Mr_namza^[3] posted an image of BBM's screen munch with the caption, "This bad boy here was a cultural reset" (shown below, left). The tweet gained over 6,000 likes and 3,200 retweets in three days. The next day, Twitter user @parmentierre^[4] posted four images of Lana Del Ray on bus stop advertisements with the caption, "this was a lana del rey stans cultural reset" (shown below, right). The tweet garnered over 5,900 likes and 1,100 retweets in two days.

On April 22nd, 2020, Twitter user @JAMJAMPICS^[5] used the phrase in a BTS stan tweet which accumulated over 3,900 likes and 1,00 retweets in a day. The Daily Dot^[1] published an article on the phrase.

Various Examples

Search Interest

External References