About

Eminem Brisk Commercial or Damn, That Is Pretty Good refers to a viral reaction video and meme taken from a 2011 Brisk iced tea Super Bowl commercial featuring rapper Eminem as a stop-motion, claymation-style character. The advertisement originally aired during Super Bowl XLV.

Years after Eminem's Brisk Super Bowl ad aired, it garnered virality online, particularly on TikTok in the mid-2020s, becoming the source for edits and other memes in mid-2026.

Origin

The Brisk Eminem commercial originated as a 2011 Super Bowl advertisement for Brisk iced tea, airing during Super Bowl XLV on February 6th, 2011.

The commercial featured a stop-motion, claymation-style version of rapper Eminem, portrayed as a puppet-like character who reluctantly agrees to participate despite claiming he normally refuses such opportunities. He proceeds to sample various products, quickly rejecting them before walking away. His attitude changes when he tries Brisk iced tea and unexpectedly approves of it, responding with the deadpan line, "Damn, that is pretty good."

The advertisement resurfaced online many years later, particularly on TikTok during the mid-2020s.

On June 17th, 2023, TikTok^[1] user @mr_random19 posted the Eminem Brisk ad on the platform, which received over 5.3 million views and 750,900 likes in roughly three years.

Spread

The clip continued to spread into late 2025 and 2026, becoming the source for edits and memes on TikTok.

On November 22nd, 2025, TikTok^[2] user @nicheguy6 posted a clip from the ad, promoting it as a new, niche meme. The post received over 375,700 views and 51,800 likes in over eight months.

On November 26th, 2025, TikTok^[3] user @tuffblud6767 posted the meme with an accompanying caption, which received over 353,400 views and 76,400 likes in over eight months.

On August 5th, 2026, TikTok^[4] user @kirbywithknife02 posted a similar video that received over 15,000 views and 2,690 likes in two days.

Various Examples

Search Interest

External References